In business, image plays an important role, and it’s essential to take care of every detail. Nothing can be overlooked.
Even if you haven’t considered it before, even small things like an email address can help increase your credibility and improve how potential customers see you.
Imagine you’re contacted by a company that claims to be a big international corporation, and its email address turns out to be something like “[email protected]”.
Would you believe them? Would it inspire trust? Would you read the whole message they want to get across?
The same would happen if you had a meeting with a salesperson and they showed up dressed as a superhero or in beachwear in the middle of winter, instead of neat clothes and a well-groomed image.
For reasons of privacy, branding and image, companies started creating corporate email addresses. They’re used only for work and also help project a more professional image. Don’t forget that, for many people, this may be the first time they hear of you, and it’s best to make a good first impression.
If one of your main KPIs is sales, it’s essential that your agents, or anyone who has to interact with others by email, have a personalized email address that lets users know immediately who’s contacting them. There can be no doubt about this; otherwise, your message may be ignored.
If your brand or company is just starting out, it’s a great time to include this kind of thing in your marketing plan and use it as a reference to evaluate other details that let you start your marketing tactics on a solid foundation.
Now, if you haven’t done it before and don’t know how, in this article we’ll explain how you can easily do it by following a few steps, described below.
Personalize your email address with your website’s name
1. Have your own domain for your website
Although we know there are different platforms today that let you create a website, if you don’t have your own domain you won’t be able to create personalized email addresses.
So if your site is hosted on WordPress, for example, the first thing you need to do is get a domain exclusively for your company. Today you can find them on different websites, check availability and buy one.
Once you have it, it doesn’t matter whether it’s “.com” or “.net”, or includes your country, for example “.com.ar”; once it’s registered, you can move on to the next step.
What matters is that it’s clear the email comes from your company, to build trust among the people who receive your emails.
Keep in mind that the price may vary depending on the domain you want; be sure to choose the one that best suits your company and is shorter or easier for any user to remember.
2. Use the server where your website is hosted
In the control panel or main menu, you’ll find a section for email. Although not all servers are the same, they’ll all certainly have the buttons you need to carry out this process.
You can probably even find a tutorial or a step-by-step explanation of how to do it for the server where your website is hosted.
There will be a section for creating or registering a new email address with the domain, where you can not only do this but also manage and configure as many email accounts as you want. Make the most of the available tools and personalize the way you’ll send emails to your contacts.
Remember to check the names, domain and password details of each personalized email account you create.
3. Allocate storage space
Finally, once the email account is ready, select how much storage space it will have. Usually, the number of emails an account can send and receive depends on the space your server has.
This is an important factor when choosing a server: keep in mind the size of your contact list and how much space you’ll need to communicate comfortably with everyone.
You can vary the volume of emails sent and received depending on the company staff who will use the email account. For example, your administrative staff may not need the same volume as your sales or marketing agents.
Keep this in mind before allocating each account’s storage space; that way you won’t have problems with these accounts later and everyone will be able to do their work.
Now, once your team members have their personalized email addresses, here are some of the advantages this can bring your company.
Advantages of having a personalized corporate email address with your web domain
1. It helps improve your corporate image
As we mentioned at the beginning, receiving an email from [email protected] isn’t the same as receiving one from a first and last name followed by a company name.
This makes a good first impression if the first contact is by email. At the same time, it works as an instant, simple and precise calling card.
2. It reinforces your sales message
Sending a message from a corporate email address adds strength to its content, confirming that it’s a company with an organized structure that’s getting in touch.
A personalized corporate email address backs up the message sent by email and creates an immediate connection with the recipient. That way you’ll avoid doubts among your recipients about who’s writing to them and why.
3. It increases users’ trust
On top of the two previous points, contacting people from a corporate email address builds more trust and keeps them from thinking it’s spam or just advertising they don’t really want to see.
It also gives them the chance to reply and start two-way communication, which doesn’t happen with some automated advertising emails that tend to be ignored without a second glance.
4. It avoids confusion in communication
With millions of Gmail, Hotmail, Yahoo and other addresses out there, having a personalized email address with your website’s name keeps users from confusing you with other people or thinking the email is a mistake.
This will keep you from losing a lead or potential customer and make closing a sale easier. It’s essential that the recipients of your emails recognize you right away.
5. It generates traffic to your website
If you’re contacting a cold prospect or someone who may not remember much about your company, when you email them from your corporate address, they’ll have your brand and website information right there.
If they have questions, they’ll probably go looking for more information about you, generating new visits to your website and perhaps direct purchases if your platform allows it.
Another thing to keep in mind when using personalized corporate email addresses with your website’s name is that bulk sends from them may end up in the spam folder.
Make sure you use reliable platforms if you want to run an email marketing campaign; that way you’ll avoid losing your content or being penalized for being considered unwanted email. There are many platforms offering different kinds of options for companies’ specific needs; you just need to analyze them and find the one that best suits your company.
Another thing to keep in mind about email is the social, promotions and other tabs. Gmail sometimes sends emails to these sections depending on their domain. With this in mind, if your leads aren’t very email-savvy, they may not see your message even though they’ve received the email.
If you have a tool that lets you see the opens and clicks your emails get, you can contact the people who didn’t even read your email through other channels to confirm they received your valuable content. Sometimes it’s not that they ignored you, but that they didn’t notice your message had arrived.
With all these tips, you’ll now be able to create your personalized corporate email addresses and get the most out of them for both your brand and your sales.
If you found this article valuable, share it with people you know need it, especially entrepreneurs or people who are just starting out with their brands and have the potential to grow.
And, of course, pass this information on to your teams so they’re aligned with what you know about personalizing your email address.
Having your own domain helps improve your sender reputation, and personalizing your sends is one more way to apply hyper-personalization in marketing.