In this article, we’ll look at some of the most important terms related to email marketing, so we can get a clearer picture of the possible differences and what each concept refers to. It isn’t an overly long article, and we’ll present every concept in summary form so we can focus only on what matters. […]
The right formula, what counts as a good figure and what to change in your emails to get more clicks
Keeping a business afloat in times of crisis can be a real challenge. Economic uncertainty, declining sales, and increased competition are just some of the difficulties businesses face in times of crisis. That’s why it’s essential to have a solid online marketing strategy to help keep your business running. In this article, we’ll explore the […]
Even though email marketing has been around for many years, the line between what is spam and what isn’t is still interpreted in many different ways (and often ignored). In this article we’ll look at the term from a practical point of view, rather than offering a textbook definition. And, more importantly: ◆ How to […]
You may have heard about personality-based marketing at some point. These days, the two concepts go hand in hand when any brand sets up a segmentation strategy. That’s why, in this post, we’ll explain why and how it works. So keep reading. When doing marketing and giving each brand an identity, it’s crucial to take […]
Landing pages are very useful tools for boosting your online marketing campaigns, and they are essential for capturing leads, that is, new potential customers. You can always drive traffic from Google Ads campaigns, social media or newsletters to your website, but there are distractions there. It’s very easy for those people to never end up […]
Three tools with a free account, compared head to head with 2026 data
If there is one thing that can hurt the results of your mailings, and badly, it is sending to spamtrap email addresses (trap emails). It is something you should avoid at all costs, so in this article we are going to give you some strategies to clean these pesky email addresses out of your contact […]
Stories grab attention, hold the reader’s interest and help close the sale. Some do. Others don’t. What stories could help you sell more with your emails or sales pages? That’s what we’re going to look at, and analyze, in this article. The structures we’re about to discuss are easy to copy, so you could use […]
Free tools and resources to create, test and send your email campaigns
