Influencing with power: what it means to influence someone and how to do it
The principles that make people listen to you, with email templates to apply them
Author: Jose Argudo
Jose Argudo es CMO de Mailrelay, la herramienta de email marketing en la que trabaja desde 2011, donde dirige la estrategia de marketing, SEO, contenidos y visibilidad en IA (GEO). Antes trabajó durante años como desarrollador web y especialista en marketing digital para pequeñas empresas, y fundó JoseArgudoLabs, una empresa de marketing online para pymes. Es autor del libro «Textos de venta más efectivos» y ha hablado de email marketing en El Confidencial y en el podcast de Marketing4eCommerce. Se formó en EAE Business School, la Universidad de Alicante y la UOC, y tiene las certificaciones de IA de la Universidad de Helsinki.
The art of persuasion: rhetoric and oratory explained in depth
Rhetoric and oratory, two concepts whose origins date back to ancient civilizations, continue to play a crucial role in our society today. More than mere communication skills, these disciplines are an art, a means by which ideas are conveyed, become influence and bring about change. Rhetoric, which originated in ancient Greece, is the study and […]
Capital flight: how companies lose money
Capital flight is a phenomenon that can undermine a company’s financial stability. It can limit a company’s ability to take advantage of strategic opportunities and, ultimately, jeopardize its viability. In this article, we will explore why it is vitally important for companies to detect and mitigate this problem. The result is the protection of their […]
Consumer psychology: motivations and buying behavior
What can we do when consumer choices seem endless? Understand consumer psychology. This has become an essential tool for companies and brands looking to stand out, differentiate themselves and sell. Consumer psychology lies between psychology and marketing. It explores how people’s thoughts, emotions, beliefs and perceptions influence their buying behavior: The study of consumer psychology […]
Mail With Relay: Manage your Mailrelay account from your smartphone or tablet
The Mail With Relay app is available for both Android devices and iOS devices, and it’s free. It was created by a developer independent of Mailrelay, who used the Mailrelay API to offer an app for Mailrelay users. The app lets you log in to up to three Mailrelay accounts at the same time using […]
Digital commerce: what it is, how much it costs and strategies to succeed
Everything you need to sell online: models, costs, platforms and how to keep your customers coming back
Great Orators in History: The Most Persuasive Speeches
Although marketing strategies and techniques are constantly evolving, there are always unexpected sources to learn from. Historical speeches, for example. In this article, we’ll analyze some examples of world oratory from great orators who have left their mark on the world. Why? To uncover the principles and tactics used by some of the most outstanding […]
8 strategies to build customer loyalty via email, with examples
Have you ever seen phone plan offers for “new contracts”? Sure you have. And it’s pretty annoying: you’re one of the customers who stays loyal to your provider, and it rewards you by putting all its effort into attracting new users. And what about building loyalty among the customers who stick around year after year? […]
Effective Solutions for Your Business’s Problems
Starting a business is a journey full of ups and downs. While vision and passion are essential, problems are a constant in any business venture. From financial problems to team conflicts and market changes. Every entrepreneur will have to face a series of obstacles. However, these problems aren’t necessarily a dead end. Well managed, they […]
How to send bulk emails from Gmail for free
If you’re reading this, it’s probably because you don’t know how to send bulk emails from Gmail for your mass email sends. You’re in the right place: we’re going to show you how to do it step by step, quickly and easily, so you won’t have any trouble sending emails to your contacts in a […]