Have you ever seen phone plan offers for “new contracts”? Sure you have. And it’s pretty annoying: you’re one of the customers who stays loyal to your provider, and it rewards you by putting all its effort into attracting new users. And what about building loyalty among the customers who stick around year after year? […]
If you’re reading this, it’s probably because you don’t know how to send bulk emails from Gmail for your mass email sends. You’re in the right place: we’re going to show you how to do it step by step, quickly and easily, so you won’t have any trouble sending emails to your contacts in a […]
Today, we’ll explore the fascinating world of rebranding. An adventure that, as we’ll see, can have extraordinary or catastrophic results. So join us on this journey of discovery, where we’ll unravel the secrets of rebranding and the mistakes you should avoid. The fact that this post coincides with the rebranding of Twitter to X is […]
Choosing between the different email marketing software options seems simple until you start reading the fine print. They all promise beautiful templates, automations and statistics. But the differences show up when you look at how many emails you can actually send, to how many contacts, and who answers you when something goes wrong. In this […]
Storytelling is trendy, and you know it. Everyone talks about differentiation and how necessary it is to stand out in a world of lookalikes where everyone seems to offer the same solutions. One resource that often comes up as a way to differentiate yourself and stand out is precisely the star of today’s post: storytelling […]
For years, business proposals have been used to build relationships between companies in the online sector, where email is the communication channel people use most. When we think about sending a professional business proposal by email, we need to keep a few important factors in mind. Talking to someone is not the same as writing […]
In this article we go over a common question about email campaigns: email tracking and their open rate. Without a doubt, having this information is one of the advantages of using an email tool instead of sending from any email client, such as Gmail, Outlook, etc. Thanks to it, we can learn about various aspects […]
The digital age has transformed the way we communicate and consume information. Mass media has evolved, adapting to emerging technologies and an always-connected audience. The internet and social media have revolutionized the media landscape. Companies are relentlessly looking for new ways to reach their audience and generate engagement in a highly competitive environment. It enables […]
Just so you know, a good B2B email marketing strategy isn’t only made of ingredients for a hard-sell campaign; it goes much further: it’s the key to building bridges with leads and customers. Earning engagement and positioning ourselves as experts in front of other businesses is no easy task. But if there’s one way to […]
In this article, we’ll look at some of the most important terms related to email marketing, so we can get a clearer picture of the possible differences and what each concept refers to. It isn’t an overly long article, and we’ll present every concept in summary form so we can focus only on what matters. […]
