The subscriber list is the foundation of any email marketing campaign. After all, without a list there can be no email marketing campaign. Plus, logic tells us that the bigger the list, the more opportunities it will generate. It’s a simple calculation: if I can make one sale with ten contacts, I can make two […]
In email marketing, the main thing is for your emails to reach the inbox. Deliverability measures how many of your emails reach your subscribers’ inboxes. In Spain, thousands of companies rely on email to communicate with their customers. However, some of the emails sent never reach the inbox because of spam filters and sender reputation […]
A CRM is software dedicated to managing client relationships with the company, specifically at a commercial level. It helps manage these relationships throughout the sales process. How does it do it? By centralizing all information regarding the following in a single place: This way, all client information, their history, and progress in the sales cycle […]
In short, a business model is the way a company creates value and, in return, profits. As you can imagine, the possibilities are wide and varied. So let’s look at some business models and the steps to set one up. These are somewhat theoretical concepts, but they carry over into the real world, which is […]
WhatsApp has become one of the strongest communication channels, especially due to its volume of users, with more than 2 billion active users worldwide. This, combined with a message open rate of around 98%, makes it a very interesting communication channel. Selling on WhatsApp is therefore a possibility. In this article, we are going to […]
To choose an email marketing service with high deliverability, check six things: that it lets you authenticate your domain with SPF, DKIM and DMARC, that it removes bounces and complaints automatically, how it looks after its shared IPs and whether it offers a dedicated IP, that it meets Gmail and Yahoo requirements, where its servers […]
The product life cycle is one of those marketing concepts that seems like pure theory, and to which we normally pay little attention. However, just like other marketing concepts, it is important. Because it helps us to plan the correct marketing actions for each stage of the product’s life, and in this way be more […]
La respuesta corta: Mailrelay es el servicio que más volumen permite gratis, con hasta 80.000 emails al mes a 20.000 contactos y sin límite diario. Le siguen Sender y SendPulse, con 15.000 emails al mes, y Brevo, que guarda hasta 100.000 contactos pero solo deja enviar 300 emails al día. El resto de planes gratuitos […]
One of the most notable recent phenomena is micro-moments: small windows of time throughout the day when users turn to their devices, especially mobile phones, to find quick answers to their immediate needs. Or simply to take a momentary break from their daily routines. These moments, though brief, have a significant impact on purchasing decisions […]
Almost all of them promise automations, but not all of them let you use them for free or with your whole list. We explain what each tool offers and which one fits your business.
