What Outlook, Gmail and Yahoo! Require to Keep Your Emails Out of Spam

Jose Argudo , CMO @ Mailrelay

Sending bulk emails – such as newsletters, promotions or notifications – is a common practice for many companies and organizations. However, getting those messages into the inbox instead of the spam folder (junk mail) depends on meeting certain requirements set by the major email providers. More than requirements, we could think of them as best […]

Awakening Aspirations: Strategies to Drive Purchases

Jose Argudo , CMO @ Mailrelay

The study of consumer psychology is a fundamental pillar in the field of marketing and sales. Beyond identifying the products or services people want to buy, it’s crucial to understand the psychological reasons behind these decisions. Psychology gives us tools to uncover the motivations, desires, and aspirations that drive purchasing behavior. These aspirations, whether conscious […]

The art of persuasion: exploring the depths of rhetoric and oratory

Jose Argudo , CMO @ Mailrelay

Rhetoric and oratory, two concepts whose origins date back to ancient civilizations, continue to play a crucial role in our society today. More than mere communication skills, these disciplines are an art, a means by which ideas are conveyed, become influence and bring about change. Rhetoric, which originated in ancient Greece, is the study and […]

Capital flight: how companies lose money

Jose Argudo , CMO @ Mailrelay

Capital flight is a phenomenon that can undermine a company’s financial stability. It can limit a company’s ability to take advantage of strategic opportunities and, ultimately, jeopardize its viability. In this article, we will explore why it is vitally important for companies to detect and mitigate this problem. The result is the protection of their […]

Consumer psychology: motivations and buying behavior

Jose Argudo , CMO @ Mailrelay

What can we do when consumer choices seem endless? Understand consumer psychology. This has become an essential tool for companies and brands looking to stand out, differentiate themselves and sell. Consumer psychology lies between psychology and marketing. It explores how people’s thoughts, emotions, beliefs and perceptions influence their buying behavior: The study of consumer psychology […]

Mail With Relay: Manage your Mailrelay account from your smartphone or tablet

Jose Argudo , CMO @ Mailrelay

The Mail With Relay app is available for both Android devices and iOS devices, and it’s free. It was created by a developer independent of Mailrelay, who used the Mailrelay API to offer an app for Mailrelay users. The app lets you log in to up to three Mailrelay accounts at the same time using […]

Great Orators in History: The Most Persuasive Speeches

Jose Argudo , CMO @ Mailrelay

Although marketing strategies and techniques are constantly evolving, there are always unexpected sources to learn from. Historical speeches, for example. In this article, we’ll analyze some examples of world oratory from great orators who have left their mark on the world. Why? To uncover the principles and tactics used by some of the most outstanding […]

Mass SMS: the complete guide to connecting with your customers

Jose Argudo , CMO @ Mailrelay

SMS, a seemingly simple channel, lets you connect with customers directly and quickly. If you want to know the cost of sending mass SMS with Mailrelay, check out our SMS pricing page. In this guide, we’ll explore the importance and effectiveness of mass SMS in marketing. They can be a vital part of any business […]