Explore strategies and tools to get the most out of your email marketing. From automations and CRM to comparisons of sending platforms, discover how to plan effective campaigns and choose the right solution for your business. Practical guides for both beginners and professionals in email marketing.
Choosing between the different email marketing software options seems simple until you start reading the fine print. They all promise beautiful templates, automations and statistics. But the differences show up when you look at how many emails you can actually send, to how many contacts, and who answers you when something goes wrong. In this […]
Just so you know, a good B2B email marketing strategy isn’t only made of ingredients for a hard-sell campaign; it goes much further: it’s the key to building bridges with leads and customers. Earning engagement and positioning ourselves as experts in front of other businesses is no easy task. But if there’s one way to […]
Few tools have caused as much of a stir as this one. Everybody is talking about ChatGPT! And no wonder… Artificial Intelligence is here to stay and promises to revolutionize the way we do things in the digital world. For those of us who work in marketing… it’s all anyone talks about! Many say this […]
Have you heard about email marketing strategies with influencers? These kinds of actions are an excellent way to boost your business metrics for your email marketing efforts. Today, influencers are very valuable allies for any kind of business. The truth is that they have a huge organic reach, and their recommendations can give any business […]
Three tools with a free account, compared head to head with 2026 data
How it works, what you need to get started and how to measure whether your campaigns are getting results
Do you need to send a few sales mailings and are you looking for an email marketing tool with a free account? Mailchimp, Brevo (formerly Sendinblue) and Mailrelay look similar. In fact, there are plenty of options, including many that offer free accounts like these. Are they all the same? Do they all do the […]
Do you think these strategies are different? Is email marketing and word-of-mouth marketing compatible? Is there any way to make the two strategies compatible? Well, the thing is, I just finished reading the book “Buzz marketing. The Power of the Word” by Andy Sernovitz and this work helped me to think about aspects that can […]
Social media is currently seeing a steep rise in user sign-ups, and people spend many hours browsing their posts. If you want to dig deeper into this channel, we have a dedicated guide on SMS marketing. On the other hand, another large group of users tends to prefer receiving advertising in their inboxes. That makes […]
When you send emails, using videos makes your campaigns much more engaging. So if you want to increase your click-through and conversion rates, it’s worth considering adding video marketing to your email campaigns. Not sure which key points to keep in mind, both in terms of approach and from a technical point of view? Here […]
