Explore strategies and tools to get the most out of your email marketing. From automations and CRM to comparisons of sending platforms, discover how to plan effective campaigns and choose the right solution for your business. Practical guides for both beginners and professionals in email marketing.
Social media is currently seeing a steep rise in user sign-ups, and people spend many hours browsing their posts. If you want to dig deeper into this channel, we have a dedicated guide on SMS marketing. On the other hand, another large group of users tends to prefer receiving advertising in their inboxes. That makes […]
When you send emails, using videos makes your campaigns much more engaging. So if you want to increase your click-through and conversion rates, it’s worth considering adding video marketing to your email campaigns. Not sure which key points to keep in mind, both in terms of approach and from a technical point of view? Here […]
We all look for some kind of routine in our days, whether we mean to or not. We set the alarm for the same time, eat the same breakfast and work set hours. Evenings are no different: if you’re a “El Hormiguero” fan, you watch it; if you’re into “El Intermedio”, you watch that. If […]
As of the date I’m writing this post, there are no alternatives to Mailrelay, to the free account we offer. There simply aren’t. And believe me, I analyze our competitors almost obsessively. There’s nothing like Mailrelay’s free account. There’s no other free email marketing account like it. So if you have fewer than 20,000 contacts […]
It’s already December, the holidays are approaching and, although it’s important to take a break from work during this time, you can’t let opportunities slip away either, and these special holidays are a great opportunity you can’t afford to miss. Yes, Christmas is coming, but I won’t be talking about that holiday in particular, or […]
Why a purchased list hurts your emails and how to get subscribers who actually want to read you
Inbound marketing, a methodology focused on attracting customers through valuable content, has proven to be an effective way to connect with your audience. And to guide them through the buying process. A key element of this approach is the “lead”: a potential customer who has shown interest in what your business offers. In this article, […]
The emails that add value, build trust and sell, with examples to copy
Two techniques to sell more to the people who already buy from you, with real examples and the emails to put them into practice
The digital era has radically transformed the way we interact and communicate. In the middle of this revolution, email is still a valuable and effective tool for businesses, especially when it comes to keeping customers informed and engaged. However, with information overload and the constant competition for people’s attention, the challenge lies in keeping your […]
