Eblasts are an essential tool in the marketing arsenal of any small business looking to grow and thrive in today’s market. In an increasingly digital world, eblasts let you communicate effectively with your audience, delivering promotions, news and valuable content straight to their inbox. In this article, we’ll explore the power of eblasts to boost […]
In this article, we will look at some of the most important terms related to email marketing so that you can better understand the differences and read about each of the concepts that are relevant to this industry. This is not an overly long article, and all the concepts will be summarized so that you […]
How to attract customers? In this article, I want to explain how we can attract customers, including through email marketing, since it’s still a great tool for attracting customers and increasing your business’s revenue. Stick around, we’ll tell you all about it at Mailrelay. How to Attract Customers? 5 Fundamental Steps to Achieve It Attracting […]
CTR or Click Through Rate, refers to the percentage of clicks that a specific link receives, based on the number of impressions or openers generated by the link. The formula for calculating CTR is as follows: Ctr = (clicks / impressions) x 100 For example, if you sent a mailing and it received 100 openers […]
Email is a powerful and effective marketing tool. For an email marketing campaign to succeed, it’s essential to know how to win over your recipients. In this article, we offer you tips and key strategies for creating a highly effective email marketing campaign. Discover how to create an appealing subject line, how to get to […]
This tool has stormered the web in just a few weeks. Everybody is talking about chatGPT! And that is understandable… Artificial intelligence has come to stay and promises to revolutionize the way of doing things in the digital field. For us who work with marketing… there is no other conversation topic! Many people say that […]
Keeping a business afloat in times of crisis can be a real challenge. Economic uncertainty, declining sales, and increased competition are just some of the difficulties businesses face in times of crisis. That’s why it’s essential to have a solid online marketing strategy to help keep your business running. In this article, we’ll explore the […]
Although email marketing has been used for many years, the line that separates spam from what is not yet is interpreted in different ways (and often ignored). In this article, we are going to see not a standard definition, but we will try to understand the term from a practical point of view. And what’s […]
Marketing is an essential tool for companies in their pursuit of attracting and retaining customers, and it’s a key factor in a company’s success in an increasingly competitive market. But, does marketing really satisfy market needs, or does it create them artificially? This is a debate that has been discussed for a long time in […]
There’s no doubt that training is one of the best tools for making progress toward any goal. Even more so if you’re running a business and looking to offer better solutions to your customers. That’s why, at least once a year, it’s worth getting specific training on topics that can boost your skills and competitiveness […]
