Tips, guides and strategies to improve your campaigns and get your emails delivered.
Today, we’ll explore the fascinating world of rebranding. An adventure that, as we’ll see, can have extraordinary or catastrophic results. So join us on this journey of discovery, where we’ll unravel the secrets of rebranding and the mistakes you should avoid. The fact that this post coincides with the rebranding of Twitter to X is […]
How can you apply Maslow’s hierarchy of needs in your company? And how can it help your business grow? Psychology and business have always gone hand in hand, and this theory is a great example. By applying the right psychological techniques to each stage of the pyramid (you’ll see them below), the benefits for the […]
Nobody doubts that social media has become a fundamental pillar of companies’ marketing strategies. Platforms like X (formerly Twitter), Facebook and Instagram offer a broad audience and plenty of opportunities to interact with customers quite cheaply. However, from time to time we see how different social networks make changes to their algorithms, reducing the reach […]
From the sender to the signature: ideas to get your emails opened, read and looking like nobody else’s
Although the two terms are often used interchangeably, the truth is that marketing and advertising are not the same thing. For those who are not experts in the field, this can be confusing and even somewhat bewildering. Marketing and advertising are key ingredients for success. They are the gateway to new customers and business opportunities. […]
Have you ever dreamed of making money from the comfort of your home, using just your computer and an internet connection? If so, you’re in the right place. Every day, more and more people discover that the internet isn’t just for entertainment or staying in touch with friends and family. In fact, it can be […]
Why you shouldn’t use no-reply in your mailings
We live in the information age, a time when access to news and data is literally at our fingertips. However, this abundance of information comes with its own set of challenges. Chief among them is the proliferation of “fake news” — false stories or disinformation that spreads through digital communication channels. These “fake news” stories […]
Choosing between the different email marketing software options seems simple until you start reading the fine print. They all promise beautiful templates, automations and statistics. But the differences show up when you look at how many emails you can actually send, to how many contacts, and who answers you when something goes wrong. In this […]
To build an effective marketing strategy, you need to understand the difference between consumers’ needs and wants. The approach you take will shape the actions you propose and the results you get. For example, selling a car by appealing to the desire for recognition or status is not the same as selling it to someone […]
