Distribution Channels and Why They Matter in Marketing

Mailrelay , Invited guest @ Mailrelay

Although it may sound like a concept tied to traditional marketing, distribution channels are still highly relevant today. As we’ll see, the term refers to the way a company gets its products or services to consumers. It can also be linked to everything that helps us provide better service to our customers. And in that […]

How to write an effective introduction email?

Mailrelay , Invited guest @ Mailrelay

Have you ever sent an introduction email and not received a response? We know that writing an effective introduction email can be a difficult task, but it is an essential tool for trying to foster business connections and increase your chances of success. In this article, we will present practical tips on composing an email […]

Unstoppable Eblasts: Power Up Your Small Business and Accelerate Growth

Mailrelay , Invited guest @ Mailrelay

Eblasts are an essential tool in the marketing arsenal of any small business looking to grow and thrive in today’s market. In an increasingly digital world, eblasts let you communicate effectively with your audience, delivering promotions, news and valuable content straight to their inbox. In this article, we’ll explore the power of eblasts to boost […]

Basic email marketing glossary

Jose Argudo , CMO @ Mailrelay

In this article, we’ll look at some of the most important terms related to email marketing, so we can get a clearer picture of the possible differences and what each concept refers to. It isn’t an overly long article, and we’ll present every concept in summary form so we can focus only on what matters. […]

How to Attract Customers? Best Marketing Tactics

Mailrelay , Invited guest @ Mailrelay

How to attract customers? In this article, I want to explain how we can attract customers, and how to do it through email marketing for businesses as well, which is still a great tool for winning customers and increasing your business’s revenue. Stick around, we’ll tell you all about it at Mailrelay. How to Attract […]

How to Run a Highly Effective Email Marketing Campaign

Mailrelay , Invited guest @ Mailrelay

Email is a powerful and effective marketing tool. For an email marketing campaign to succeed, it’s essential to know how to win over your recipients. In this article, we offer you tips and key strategies for creating a highly effective email marketing campaign. Discover how to create an appealing subject line, how to get to […]

How to Use ChatGPT in Your Email Marketing Strategy

Mailrelay , Invited guest @ Mailrelay

Few tools have caused as much of a stir as this one. Everybody is talking about ChatGPT! And no wonder… Artificial Intelligence is here to stay and promises to revolutionize the way we do things in the digital world. For those of us who work in marketing… it’s all anyone talks about! Many say this […]

5 Business Ideas for Times of Crisis

Jose Argudo , CMO @ Mailrelay

Keeping a business afloat in times of crisis can be a real challenge. Economic uncertainty, declining sales, and increased competition are just some of the difficulties businesses face in times of crisis. That’s why it’s essential to have a solid online marketing strategy to help keep your business running. In this article, we’ll explore the […]

What is spam? How to prevent emails from landing in the spam folder?

Jose Argudo , CMO @ Mailrelay

Even though email marketing has been around for many years, the line between what is spam and what isn’t is still interpreted in many different ways (and often ignored). In this article we’ll look at the term from a practical point of view, rather than offering a textbook definition. And, more importantly: ◆ How to […]