Digital commerce: what it is, how much it costs and strategies to succeed
Everything you need to sell online: models, costs, platforms and how to keep your customers coming back
Brand marketing: what it is and how to use it to connect with your customers
Nothing is worth as much in a business as its brand. Google’s algorithms and social media, PPC campaign costs, digital marketing trends… they change. They always change. The brand, however—if it’s built well—remains. That’s why, whether it’s a corporate brand or a personal one, with a solid brand you’ve already done a large part of […]
Cognitive biases and their impact on sales: An economic and generational perspective
Understanding cognitive biases and their influence on purchasing behavior is a cornerstone in designing effective marketing strategies. In a world where different generations (Millennials, Generation Z, Generation X, and Baby Boomers) have unique economic capacities and lifestyles, it’s essential to understand how these cognitive biases interact with these factors. In this article, we’ll take an […]
Great Orators in History: The Most Persuasive Speeches
Although marketing strategies and techniques are constantly evolving, there are always unexpected sources to learn from. Historical speeches, for example. In this article, we’ll analyze some examples of world oratory from great orators who have left their mark on the world. Why? To uncover the principles and tactics used by some of the most outstanding […]
Writing to sell in 8 practical exercises
How can you stand out from the noise? How can you stand out in a world full of ads, deals and promotions? Stand out to sell. The answer, although it may sound simple, requires a mix of art and science: persuasive writing. The ability to write with purpose, appealing not only to logic but also […]
Email marketing sending frequency: how often to send your newsletter and when to change it
How many emails to send a month, when to send more or fewer, and how to check it with your own data
How to Be More Productive and Manage Your Time Better?
Increasing productivity levels, or becoming more productive in any area, is one of today’s biggest challenges. For most of us, the day flies by, and not getting through our planned tasks can be frustrating. For this reason, interest in this topic has grown enormously in recent times. As I mentioned, it’s a real challenge, because […]
8 strategies to build customer loyalty via email, with examples
Have you ever seen phone plan offers for “new contracts”? Sure you have. And it’s pretty annoying: you’re one of the customers who stays loyal to your provider, and it rewards you by putting all its effort into attracting new users. And what about building loyalty among the customers who stick around year after year? […]
Effective Solutions for Your Business’s Problems
Starting a business is a journey full of ups and downs. While vision and passion are essential, problems are a constant in any business venture. From financial problems to team conflicts and market changes. Every entrepreneur will have to face a series of obstacles. However, these problems aren’t necessarily a dead end. Well managed, they […]
How to send bulk emails from Gmail for free
If you’re reading this, it’s probably because you don’t know how to send bulk emails from Gmail for your mass email sends. You’re in the right place: we’re going to show you how to do it step by step, quickly and easily, so you won’t have any trouble sending emails to your contacts in a […]