Email marketing blog

Tips, guides and strategies to improve your campaigns and get your emails delivered.

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Unstoppable Eblasts: Power Up Your Small Business and Accelerate Growth

Mailrelay , Invited guest @ Mailrelay

Eblasts are an essential tool in the marketing arsenal of any small business looking to grow and thrive in today’s market. In an increasingly digital world, eblasts let you communicate effectively with your audience, delivering promotions, news and valuable content straight to their inbox. In this article, we’ll explore the power of eblasts to boost […]

Basic email marketing glossary

Jose Argudo , CMO @ Mailrelay

In this article, we’ll look at some of the most important terms related to email marketing, so we can get a clearer picture of the possible differences and what each concept refers to. It isn’t an overly long article, and we’ll present every concept in summary form so we can focus only on what matters. […]

How to Attract Customers? Best Marketing Tactics

Mailrelay , Invited guest @ Mailrelay

How to attract customers? In this article, I want to explain how we can attract customers, and how to do it through email marketing for businesses as well, which is still a great tool for winning customers and increasing your business’s revenue. Stick around, we’ll tell you all about it at Mailrelay. How to Attract […]

How to Use ChatGPT in Your Email Marketing Strategy

Mailrelay , Invited guest @ Mailrelay

Few tools have caused as much of a stir as this one. Everyone is talking about ChatGPT! And no wonder… Artificial intelligence is here to stay and promises to revolutionize the way things are done in the digital world. For those of us who work in marketing… it’s all anyone talks about! Many say this […]

5 Business Ideas for Times of Crisis

Jose Argudo , CMO @ Mailrelay

Keeping a business afloat in times of crisis can be a real challenge. Economic uncertainty, declining sales, and increased competition are just some of the difficulties businesses face in times of crisis. That’s why it’s essential to have a solid online marketing strategy to help keep your business running. In this article, we’ll explore the […]

What is spam? How to prevent emails from landing in the spam folder?

Jose Argudo , CMO @ Mailrelay

Even though email marketing has been around for many years, the line between what is spam and what isn’t is still interpreted in many different ways (and often ignored). In this article we’ll look at the term from a practical point of view, rather than offering a textbook definition. And, more importantly: ◆ How to […]

The impact of marketing on defining market needs: satisfaction or manipulation

Jose Argudo , CMO @ Mailrelay

Marketing is an essential tool for companies in their pursuit of attracting and retaining customers, and it’s a key factor in a company’s success in an increasingly competitive market. But, does marketing really satisfy market needs, or does it create them artificially? This is a debate that has been discussed for a long time in […]

How to create an email marketing strategy with influencers

Mailrelay , Invited guest @ Mailrelay

Have you heard about email marketing strategies with influencers? These kinds of actions are an excellent way to boost your business metrics for your email marketing efforts. Today, influencers are very valuable allies for any kind of business. The truth is that they have a huge organic reach, and their recommendations can give any business […]

Customer Relationships: What They Are, How to Strengthen Them, and Best Strategies

Mailrelay , Invited guest @ Mailrelay

In today’s digital age, communication with customers is more important than ever. With the growing number of options available, customers expect a personalized experience and a real connection with the brands they choose. To stay relevant and competitive in an increasingly saturated market, it’s essential to strengthen your relationship with your customers through effective digital […]