Mailrelay vs Acumbamail vs Mailjet: 2026 email marketing comparison
Three tools with a free account, compared head to head with 2026 data
Philip Kotler: The Father of Marketing as We Know It
Does the concept of the 4 Ps of marketing ring a bell? If you run a business or work in this field, it probably does (a lot). Well, this concept was created by Jerome McCarthy and popularized by Philip Kotler, whom many consider the father of modern marketing. His influence is so great that we […]
How to clean spamtraps from your contact list
If there is one thing that can hurt the results of your mailings, and badly, it is sending to spamtrap email addresses (trap emails). It is something you should avoid at all costs, so in this article we are going to give you some strategies to clean these pesky email addresses out of your contact […]
Tips for creating business names and free name generators
Choosing a business name is one of the most exciting and, at the same time, most complicated processes you can face when launching a brand or business. Simple as it may seem, once you consider the impact of choosing a name that lends itself to misinterpretation, or that could offend part of the population, everything […]
Storytelling examples that help you sell more
Stories grab attention, hold the reader’s interest and help close the sale. Some do. Others don’t. What stories could help you sell more with your emails or sales pages? That’s what we’re going to look at, and analyze, in this article. The structures we’re about to discuss are easy to copy, so you could use […]
Online mailing: what it is and free tools for your campaigns
Free tools and resources to create, test and send your email campaigns
What a Gantt chart is and how to make one
When it comes to project management, there are countless tools that help us gain clarity and keep good track of the different stages a project is made of. One of them is the Gantt chart. This chart stands out for its strong visual component and how easy it is to apply, among other advantages. The […]
Performance marketing: what it is, types and examples
Measuring your marketing campaigns with mathematical precision. Not even Claude Hopkins, the author of Scientific Advertising (1923), could have dreamed of something like this when he published his famous work. Back then, Hopkins was shocked to see how many companies poured tons of dollars into advertising without knowing exactly what return they got for each […]
Write your opt-in form to capture more subscribers without a lead magnet
One of the challenges businesses face with email marketing is capturing subscribers. If you write your opt-in form the right way, you can get many more sign-ups from contacts who are interested in what you sell. And anyone can do it. You don’t even need a lead magnet. You just need to spend some time […]
Strategic Marketing: What It Is, Benefits, Techniques, and Examples
At its core, marketing is simple. Basically, it’s about making a business succeed by meeting its customers’ needs. But just because its basic principle is simple doesn’t mean developing and implementing it is simple too. Marketing (and business in general) involves different factors (competition, changes in consumption patterns, technological innovation and so on) that make […]