Formal email: how to write one, guide and 7 examples
How to start it, how to end it and ready-to-copy examples
What is personality-based marketing?
You may have heard about personality-based marketing at some point. These days, the two concepts go hand in hand when any brand sets up a segmentation strategy. That’s why, in this post, we’ll explain why and how it works. So keep reading. When doing marketing and giving each brand an identity, it’s crucial to take […]
What Is Product Placement? The Netflix Example
In recent years, we’ve moved from offline-only advertising, such as print media, radio, television, or billboards, to a wave of digital advertising that combines with the former to meet new needs. However, that’s not all. New technologies are changing everything. And when it comes to advertising, it was not going to be any different. Have […]
Brand Reputation: How to Measure It Successfully
Every brand wants to generate interactions with its users/customers on social media (or at least it should), but there is something just as important, or even more so, that brands should keep in mind: their brand reputation. That’s why today we’ll look at exactly how to measure it. What is brand reputation? Let’s start with […]
Create your landing pages easily with Mailrelay
Landing pages are very useful tools for boosting your online marketing campaigns, and they are essential for capturing leads, that is, new potential customers. You can always drive traffic from Google Ads campaigns, social media or newsletters to your website, but there are distractions there. It’s very easy for those people to never end up […]
Experiential marketing: what it is, 10 examples and how to apply it to your business
How to get your customers to live your brand instead of just seeing it, with real examples and emails to put it into practice
How Can Technology Drive the Sustainable Development Goals?
Technology is one of the most important sectors we have today. It’s fair to say it can have a huge impact on practically every area of our lives, for better or worse. This impact ranges from how we communicate to how we do our daily work — can you imagine doing marketing in today’s world […]
Mailrelay vs Acumbamail vs Mailjet: 2026 email marketing comparison
Three tools with a free account, compared head to head with 2026 data
Philip Kotler: The Father of Marketing as We Know It
Does the concept of the 4Ps of marketing ring a bell? If you run a business or work in this field, it probably does (a lot). Well, this concept was created by Jerome McCarthy and popularized by Philip Kotler, who many consider the father of modern marketing. His influence is such that, to this day, […]
How to clean spamtraps from your contact list
If there is one thing that can hurt the results of your mailings, and badly, it is sending to spamtrap email addresses (trap emails). It is something you should avoid at all costs, so in this article we are going to give you some strategies to clean these pesky email addresses out of your contact […]