What is marketing, really? We tell you everything!

Mailrelay , Invited guest @ Mailrelay

When we start a venture or a company, our goal is to become known and sell our products, but how do we do it? Depending on the type of product, the image we want to project and our potential customer, we’ll need to plan our strategy differently. But let’s start at the beginning: what is […]

50 types of marketing you should know (yes, 50)

Mailrelay , Invited guest @ Mailrelay

More than 100 years of history. A constantly changing world. The internet. And soon the metaverse? Marketing has evolved at the same frantic pace as our society. There are as many forms of marketing as there are ways to promote a product or service, formats to reach your audience, channels on the internet or devices […]

Mailrelay’s features in detail: all the benefits for your marketing

Jose Argudo , CMO @ Mailrelay

In this post, we’ll go through Mailrelay’s features point by point so you can discover everything our tool can do for your email marketing. If you’re already a user, this post will help you get the most out of Mailrelay and make sure you don’t miss any available feature that could help you increase your […]

How to create your own poster online (even for free)

Mailrelay , Invited guest @ Mailrelay

Strategies used to win customers or catch the attention of a particular audience often combine online and offline actions Among the former are digital advertising and email marketing, and among the latter are actions such as designing posters and flyers. Either way, the ideal is to study the business or project in depth so you […]

5 email marketing templates inspired by examples created by top startups

Mailrelay , Invited guest @ Mailrelay

“Come on, it’s time to get to work,” you tell yourself. And you sit down at your computer, focused and determined to prepare your next bulk email send. To write direct, persuasive copy. To launch an email marketing campaign that strengthens your relationship with your customers or drives sales. And at that moment, inspiration strikes… […]

Hype, FOMO and FUD: how to use them in marketing

Mailrelay , Invited guest @ Mailrelay

Three marketing concepts we live with every day and that affect the results of our marketing campaigns. We explain each of them in detail: What is hype? “Hype” is a concept derived from hyperbole, used to describe excitement about something, whether it’s a game, a movie or the launch of a new cryptocurrency. Although the […]

Email marketing: 20 key statistics

Mailrelay , Invited guest @ Mailrelay

A lot is said and written about email marketing and its benefits… and you may have wondered more than once, “how much of this is actually true?” Because one thing you know for sure: your time and your budget are limited. So it makes sense that you want to be sure email marketing works and […]