Tips, guides and strategies to improve your campaigns and get your emails delivered.
Choosing a business name is one of the most exciting and, at the same time, most complicated processes you can face when launching a brand or business. Simple as it may seem, once you consider the impact of choosing a name that lends itself to misinterpretation, or that could offend part of the population, everything […]
Stories grab attention, hold the reader’s interest and help close the sale. Some do. Others don’t. What stories could help you sell more with your emails or sales pages? That’s what we’re going to look at, and analyze, in this article. The structures we’re about to discuss are easy to copy, so you could use […]
Free tools and resources to create, test and send your email campaigns
When it comes to project management, there are countless tools that help us gain clarity and keep good track of the different stages a project is made of. One of them is the Gantt chart. This chart stands out for its strong visual component and how easy it is to apply, among other advantages. The […]
Measuring your marketing campaigns with mathematical precision. Not even Claude Hopkins, the author of Scientific Advertising (1923), could have dreamed of something like this when he published his famous work. Back then, Hopkins was shocked to see how many companies poured tons of dollars into advertising without knowing exactly what return they got for each […]
One of the challenges businesses face with email marketing is capturing subscribers. If you write your opt-in form the right way, you can get many more sign-ups from contacts who are interested in what you sell. And anyone can do it. You don’t even need a lead magnet. You just need to spend some time […]
At its core, marketing is simple. Basically, it’s about making a business succeed by meeting its customers’ needs. But just because its basic principle is simple doesn’t mean developing and implementing it is simple too. Marketing (and business in general) involves different factors (competition, changes in consumption patterns, technological innovation and so on) that make […]
Which option to use depending on the size of your list, and how to do it step by step without ending up in spam
When we start a venture or a company, our goal is to become known and sell our products, but how do we do it? Depending on the type of product, the image we want to project and our potential customer, we’ll need to plan our strategy differently. But let’s start at the beginning: what is […]
13 real newsletter examples, templates by type of business, creative ideas and a corporate newsletter template to copy.
