What is email marketing? A guide to getting started and getting results
How it works, what you need to get started and how to measure whether your campaigns are getting results
How to sell your infoproducts: a promotion and launch guide
Are we living in the age of infoproducts? Most likely, yes; and if not, we can at least say that they’re more talked about than ever before. It’s more and more common to see new digital products on the market in the form of online courses, memberships, one-to-one or one-to-many mentoring programs, lead magnets… Products […]
Free email marketing comparison: Mailrelay vs Brevo (formerly Sendinblue) vs Mailchimp
Do you need to send a few sales mailings and are you looking for an email marketing tool with a free account? Mailchimp, Brevo (formerly Sendinblue) and Mailrelay look similar. In fact, there are plenty of options, including many that offer free accounts like these. Are they all the same? Do they all do the […]
The keys to planning and effective time management
Keys to organizing your workday, prioritizing tasks and relying on tools that save you time
What elements should an effective website home page have?
Did you know that users take just 8 seconds to decide whether to stay on your website or go to a competitor? Given this short window, you need to make the best possible impression to get them to stay, and this is where your home page has a lot to say. In many cases it […]
Sustainable business ideas that could help you to improve your online sales
Sustainable businesses are those in which everyone wins, the entrepreneur as well as consumers and the general public. On the one hand, through the products and services they offer, they help others solve a problem, satisfy a need, fulfill a desire, or improve their lives somehow. On the other hand, sustainable, green companies improve the […]
Is Email Marketing and Word of Mouth incompatible?
Do you think these strategies are different? Is email marketing and word-of-mouth marketing compatible? Is there any way to make the two strategies compatible? Well, the thing is, I just finished reading the book “Buzz marketing. The Power of the Word” by Andy Sernovitz and this work helped me to think about aspects that can […]
Metaverse and its potential in digital marketing
Can you imagine entering a three-dimensional virtual store in the form of an avatar, where you can buy and try on clothes almost as you do in real life? Technological advances are increasingly present in all areas of daily life and are on their way to conquering all digital channels. The metaverse is one of […]
How can you be more productive after a sleepless night?
Sleep is natural and important for the human body. But what happens when you can’t sleep well at night because of stress, anxiety or everyday worries about everything you still have to do? Lack of sleep can make you cranky and unproductive, which will be bad for your work ethic and mental health. Nobody likes […]
Internationalization: everything you need to know to expand your business
Today, internationalization is a necessity for every company, even for companies that are well positioned in their home country. We’re talking about SMEs and large companies alike: internationalization affects all of them, since most are prepared to start internationalizing from the outset, growing and expanding beyond the domestic market (the usual market where a company […]