Email marketing blog

Tips, guides and strategies to improve your campaigns and get your emails delivered.

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50 types of marketing you should know (yes, 50)

Jose Argudo , CMO @ Mailrelay

More than 100 years of history. A constantly changing world. The internet. And soon the metaverse? Marketing has evolved at the same frantic pace as our society. There are as many forms of marketing as there are ways to promote a product or service, formats to reach your audience, channels on the internet or devices […]

Mailrelay’s features in detail: all the benefits for your marketing

Jose Argudo , CMO @ Mailrelay

In this post, we’ll go through Mailrelay’s features point by point so you can discover everything our tool can do for your email marketing. If you’re already a user, this post will help you get the most out of Mailrelay and make sure you don’t miss any available feature that could help you increase your […]

How to create your own poster online (even for free)

Mailrelay , Invited guest @ Mailrelay

Strategies used to win customers or catch the attention of a particular audience often combine online and offline actions Among the former are digital advertising and email marketing, and among the latter are actions such as designing posters and flyers. Either way, the ideal is to study the business or project in depth so you […]

5 email marketing templates inspired by examples created by top startups

Mailrelay , Invited guest @ Mailrelay

“Come on, it’s time to get to work,” you tell yourself. And you sit down at your computer, focused and determined to prepare your next bulk email send. To write direct, persuasive copy. To launch an email marketing campaign that strengthens your relationship with your customers or drives sales. And at that moment, inspiration strikes… […]

Hype, FOMO and FUD: how to use them in marketing

Mailrelay , Invited guest @ Mailrelay

Three marketing concepts we live with every day and that affect the results of our marketing campaigns. We explain each of them in detail: What is hype? “Hype” is a concept derived from hyperbole, used to describe excitement about something, whether it’s a game, a movie or the launch of a new cryptocurrency. Although the […]

How to sell your infoproducts: a promotion and launch guide

Mailrelay , Invited guest @ Mailrelay

Are we living in the age of infoproducts? Most likely, yes; and if not, we can at least say that they’re more talked about than ever before. It’s more and more common to see new digital products on the market in the form of online courses, memberships, one-to-one or one-to-many mentoring programs, lead magnets… Products […]

Free email marketing comparison: Mailrelay vs Brevo (formerly Sendinblue) vs Mailchimp

Jose Argudo , CMO @ Mailrelay

Do you need to send a few sales mailings and are you looking for an email marketing tool with a free account? Mailchimp, Brevo (formerly Sendinblue) and Mailrelay look similar. In fact, there are plenty of options, including many that offer free accounts like these. Are they all the same? Do they all do the […]