We all seek (intentionally or not) a specific routine in our day. We set the alarm for the same time, have lunch in the same restaurants, and do many things repeatedly. That is, we follow a daily routine and do basically the same things. If you like a daily TV show, you will probably be […]
We can’t start this article any other way than by defining the meaning of evergreen content. This type of content can be defined as timeless content or content that won’t expire. Evergreen content remains relevant over time and can be updated if necessary. A content marketing agency will become your best ally if you want […]
One of the areas most overlooked by many marketing managers on Google Ads is audience segmentation. With each passing year, Google offers new audience targeting and ways of reaching potential customers, so it’s normal not to always be on top of all the new features. However, the incorrect use of audience segmentation could affect the […]
The role of an AI-powered live chat software in the modern-day customer support plan cannot be emphasized enough. But we’re still going to give it a try: Clearly, live chat is driving the customer service space, making customer experience prompt, accurate, and seamless. Now that we’ve understood what the benefits of using live chat are, […]
When you have to start a new project, whether working as a team or individually, it is always advisable to correctly organize all tasks in order of priority. This way, you guarantee better control over what each team member must do, preventing something from being overlooked, and you can discard the bad timing in each […]
More clicks on the links in your email marketing campaigns means more sales possibilities, right? Of course, if contacts don’t go to your website or store, they probably won’t buy from you. How, then, can we get more clicks on our links or calls to action? Well, for this little problem, there are some very […]
Every email marketer dreams of sending beautiful campaigns that convert. Study after study confirms the RIO potential of email, but what’s less clear is the creative path you should walk to get there. There’s a healthy body of evidence to support the humble plain text email. Meanwhile, our inboxes are filled with highly-designed campaigns from […]
Email marketing has proved to be an oldie Goldie that won’t be dying anytime soon, with its high ROI: you get an average return of $44 for every dollar spent. For that reason many businesses are investing their money and time in email marketing, 93% of B2B marketers use email to distribute content. This signifies […]
With the number of domestic animals growing faster and faster, it is not surprising that the pet care and feeding sector is making millions in the world. But as more and more people have pets at home, it has also become one of the most competitive niches on the market, so if you want to […]
When you create a new brand, there are some fundamental elements you need to define, such as the company’s mission, vision and values. But you also need an attractive logo and a catchy slogan. Of all of them, these last two are what people tend to remember about a company in the long run: the […]
