Tips, guides and strategies to improve your campaigns and get your emails delivered.
Have you ever stopped to think about why customers don’t buy even when your product offers them every advantage? A few articles ago we talked about purchase objections (here). Some of the objections we discussed were these: · Time · Money · Understanding · Suitability Answering these objections makes it much easier to close the sale. Most of the […]
Every business should define an action plan and review it monthly or quarterly. That plan and its different marketing actions will come with a budget for each of its areas. One of the items to include in this budget is the cost of sending mailings. Likewise, if you’re an entrepreneur, you’ll also need to plan […]
In this article, I want to teach you how to write effective responses to objections, because it helps sales a lot and is also something people usually don’t pay much attention to. Perhaps the most important thing to start with is the need for a change of mindset. Responding to objections is important. Would you […]
Commitment and consistency is an interesting psychological trait that affects people’s behavior and drives them to act in line with their thoughts and ideas about themselves or other topics, as well as with their past actions. This commitment to their own self-image, and consistency with their past actions, can lead many people to keep up […]
You can apply today’s copywriting tip to any sales email. Planning to send a mailing this week? Don’t do it until you’ve read this article to the end. What are we going to talk about? About taking the opposite position, going against, challenging an established belief, but I’ll explain further down. Let’s start from a […]
Have you had a newsletter for a while but seen your number of subscribers stall? Then keep reading this article! If you have a newsletter, you already know it’s a very effective way to capture potential customers, and that the content you create for your subscribers must be high quality. A newsletter is usually closely […]
Ideally, advertising should capture the attention of potential consumers and convince them to use your product, spreading your brand’s message among people who are likely to be interested. Ad optimization is an essential part of any marketing activity, so understanding how to use this strategy will be vital to your business’s success. It’s a crucial […]
According to some studies, visual content is processed much faster than text. Not only that: the human brain retains 80% of what it sees and only 20% of what it reads. So we could immediately jump to the conclusion that visual elements are key to promoting products and services, and in the world of marketing […]
What makes your customers buy from you? Sometimes we don’t manage to sell, not because our product is bad, but because we don’t know how to communicate all the value our product or service can offer. Knowing how to communicate is everything. It’s essential for your business. That’s why I think it’s very interesting to […]
The elements of copywriting are like the pieces of a puzzle: a resource that makes communicating with your audience easy and turns your email copywriting into a game. Finding information and inspiration about copywriting in Spanish for marketing campaigns and bulk emails isn’t that easy, which is why we bring you new approaches and techniques […]
