Digital marketing can be a challenge, even for those of us who have been crossing this path for several years. For example, it may be difficult to understand certain concepts, or perhaps you don’t know what different acronyms mean, where correctly the best strategies can be applied and what is the best way to improve […]
Professional relationships are changing dramatically and, with that, the way of managing companies and their workers. Organizations are flat, work on projects, leadership has changed, and people are working remotely from the most unsuspected places. The way we work and interact with colleagues is also changing. That means companies have to adapt to this new […]
Nowadays, customers can find any information they want about a company on the Internet or Social Media. Therefore, having an efficient marketing department that offers everything that customers need essential for the company’s communication to work. From the design or architecture of your website, the content, or the choice of social media platforms, everything should […]
What a nightmare. Your new virtual store is almost ready, and you just want to send a newsletter to spread the word about your business. How is it possible that with the passage of time and the arrival of phenomena such as Facebook Ads, Instagram Ads, SEO and such and such, email marketing remains one […]
Do you have questions about how to sell by email? In this article, we’ll show you a quick and simple guide so you can harness the power of email effectively. Over the years, email marketing has proven to be a tool that delivers results. In other words, the vast majority of companies that invest money […]
AMP stands for Accelerated Mobile Pages, a project developed by Google and other companies. The main goal of this project is to improve the mobile site load speed. This technology is relevant to email marketers as they can embed this code in emails, improving the effectiveness of campaigns with options that were previously not allowed. […]
Having an online presence is vital to many brands. Therefore, most of them create a blog to post content related to their industry and share valuable information to showcase their products or services. It is also an ideal tool for publicizing projects from different niches, such as blogs created by fashion influencers, traveler’s journals, and […]
We continue with the series of tutorials on the new Mailrelay version. Today, we will talk about newsletter statistics. As in the previous version, we worked hard to create an advanced reporting system because one of the main advantages of a professional email marketing software is the fact that you can work with advanced statistics […]
Advertising opens the door to countless commercial possibilities for companies in all industries. Nowadays, we have even more options for applying marketing techniques in the online and offline world. Anyway, all campaigns are created to improve customer experience, customer loyalty or to guide users during the purchase process. The consumer, a skilled and volatile user, […]
Many people believe that creating a newsletter is just about writing a simple message or choosing a beautiful image and send it to a list of emails. However, you will need to consider many other aspects before you can send a newsletter. On more than one occasion (maybe this has happened to you too), I […]
