The ORTE Model: MailNinja’s Guide to Creating Emails that Get Results

Mailrelay , Invited guest @ Mailrelay

Most email marketing software allows you to send out well-timed newsletters. But how to keep the content relatable to your readers? How to make sure that you send out the “right” messages? Well, a crucial component of high-quality emails is sender authority. Whether you run an online website with cool games like Fruit Blast or sell hand-made […]

Luxury marketing: product strategies and content examples

Mailrelay , Invited guest @ Mailrelay

Although we’re used to seeing information about marketing and content strategies, we know that not everything can be applied in the same situations with the same results. It’s well known that for an action to be effective, it must be audience-oriented and as personalized as possible. So using a general formula and expecting specific results […]

UX writing: what it is, what it’s for and 17 practical examples

Mailrelay , Invited guest @ Mailrelay

One more term to add to a marketer’s everyday vocabulary. After copywriting, thousands of related concepts have emerged that focus on a more specific area. All of them are designed to make conversion happen sooner. One of these concepts is UX writing, which involves more meticulous work and is essential to making a consumer’s buying […]

How to send a simple, quick, hassle-free mailing

Mailrelay , Invited guest @ Mailrelay

Sending a mailing that helps you reach your sales or visibility goals doesn’t have to be hard or take you a lot of time. In today’s post, we’ll see how to do it in a few steps. It’ll only take you a few minutes. Shall we get started? 1) Log in to your Mailrelay account […]

Personalize your email address with your website’s name

Mailrelay , Invited guest @ Mailrelay

In business, image plays an important role, and it’s essential to take care of every detail. Nothing can be overlooked. Even if you haven’t considered it before, even small things like an email address can help increase your credibility and improve how potential customers see you. Imagine you’re contacted by a company that claims to […]

Corporate Social Responsibility Examples and Success Stories

Mailrelay

Including corporate social responsibility in a business’s marketing strategy is a way to use the visibility and influence that many brands and professionals have to give a voice to social causes that concern us all. The most committed have already joined this initiative. And it is true that acting responsibly brings benefits to society as […]

The Perfect Landing Page: Structure, Content and Examples

Jose Argudo , CMO @ Mailrelay

We’re not going to focus on how visitors reach your landing page; we’re going to break down how to build a landing page so that nobody slips away, and show you a few examples. Consider it done. Because if a landing page is good for anything, it’s getting your visitors to interact, whatever the goal […]

What Is Corporate Social Responsibility and How to Do More Sustainable Marketing

Mailrelay

Have you heard of Corporate Social Responsibility or CSR? Well, you may have been avoiding a hugely important topic for all companies and corporations today and, probably, one of the ways you can save your company quite a lot of money. Given the importance of this Social Responsibility, in this article I am going to […]