Tips, guides and strategies to improve your campaigns and get your emails delivered.
You can apply today’s copywriting tip to any sales email. Planning to send a mailing this week? Don’t do it until you’ve read this article to the end. What are we going to talk about? About taking the opposite position, going against, challenging an established belief, but I’ll explain further down. Let’s start from a […]
Have you had a newsletter for a while but seen your number of subscribers stall? Then keep reading this article! If you have a newsletter, you already know it’s a very effective way to capture potential customers, and that the content you create for your subscribers must be high quality. A newsletter is usually closely […]
Ideally, advertising should capture the attention of potential consumers and convince them to use your product, spreading your brand’s message among people who are likely to be interested. Ad optimization is an essential part of any marketing activity, so understanding how to use this strategy will be vital to your business’s success. It’s a crucial […]
According to some studies, visual content is processed much faster than text. Not only that: the human brain retains 80% of what it sees and only 20% of what it reads. So we could immediately jump to the conclusion that visual elements are key to promoting products and services, and in the world of marketing […]
What makes your customers buy from you? Sometimes we don’t manage to sell, not because our product is bad, but because we don’t know how to communicate all the value our product or service can offer. Knowing how to communicate is everything. It’s essential for your business. That’s why I think it’s very interesting to […]
The elements of copywriting are like the pieces of a puzzle: a resource that makes communicating with your audience easy and turns your email copywriting into a game. Finding information and inspiration about copywriting in Spanish for marketing campaigns and bulk emails isn’t that easy, which is why we bring you new approaches and techniques […]
In recent years, the importance companies give to their brands has been growing steadily. Today, “the brand” can be a great support for a company, becoming not only the face or presentation of its products but one of the company’s fundamental pillars. With this in mind, it’s normal for companies, large or small, to invest […]
Looking for a way to improve organic traffic to your online store? In this article, you’ll find some ecommerce SEO tips you can follow. The ecommerce industry is going through a phase in which more and more entrepreneurs are looking to capitalize on massive demand. That’s why it helps to have a reliable marketing strategy […]
Apart from the influencer marketing actions we’re so used to seeing in advertising, there’s a trend that champions social responsibility and is increasingly catching the attention of brands and consumers. These are actions carried out by influencers who show their commitment to important social causes, which largely explains their thousands of followers. As you’d expect, […]
Consulting, online stores, infoproducts, dropshipping, subscription businesses, memberships, affiliate marketing, advertising revenue… Technology has multiplied the possibilities, and more and more people are making the leap to freelance life. With the explosion of digital business, countless options are opening up to achieve that longed-for FREEDOM, in capital letters and bold. Freedom of schedule, freedom of […]
