Tips, guides and strategies to improve your campaigns and get your emails delivered.
Whenever someone asks me how to start a profitable business, I always give the same answer: “Tell me what you know how to do, and focus on that or, at most, on what’s around it” This may seem obvious, but it isn’t applied that often. Look. I’m from a small town in Asturias called Grado. […]
Public relations, or PR (you know, “pee-ar”). Call it what you like, but digital public relations is the most crucial part of marketing for gaining media visibility. Do you want the media to notice your brand? To talk about it? To position you as an expert in your industry? That’s where digital PR comes in, […]
Using web analytics tools like Google Analytics to understand your competitors’ web traffic gives you useful insights into how to improve the performance of your websites. Sometimes, you need to spy on what others are doing to find out what your brand is missing. Studying your competitors can help you identify new marketing strategies. It’s […]
Your store, your forms and your CRM generate contacts every day. If you move them to your email tool by hand, some get lost and others arrive late. No-code automation platforms like Make or Zapier solve this: they connect your apps and move the data on their own. In this guide we explain how to […]
Companies are no longer just brands that sell their products, have an environmental commitment and not much else; they’ve gone a step further by developing a corporate culture, which also influences how you see them as a consumer. At Mailrelay, we know you’ve become more curious. Now you want to know where companies make their […]
Email marketing is about much more than sending the right emails to the right person at the right time. The most important thing email marketers need to focus on is establishing sender authority. MailNinja’s ORTE model was created to help you with exactly that. Most email marketing services let you send personalized newsletters. But how […]
Although we’re used to seeing information about marketing and content strategies, we know that not everything can be applied in the same situations with the same results. It’s well known that for an action to be effective, it must be audience-oriented and as personalized as possible. So using a general formula and expecting specific results […]
Goals, budget, message and channels: how to plan your media, plus a table template to get started today
Platforms, real examples and the steps to sell live, with three emails to fill your stream
One more term to add to a marketer’s everyday vocabulary. After copywriting, thousands of related concepts have emerged that focus on a more specific area. All of them are designed to make conversion happen sooner. One of these concepts is UX writing, which involves more meticulous work and is essential to making a consumer’s buying […]
