Are you worried that your product or service will have to be marketed in a market saturated with competitors? It’s certainly something that can limit your options. But let’s not kid ourselves: this isn’t something you plan for. You may well have no choice but to market your product in a market where there are […]
Nowadays, most businesses with an online presence run mailing campaigns to large databases. A very wise decision if you consider the high conversion rates it delivers, as long as it is done lawfully. If you are among the percentage that hasn’t taken the leap yet, I’ll tell you that it’s about time to start. To […]
A basic sample email, sample addresses and business templates to copy
Neuromarketing is a multidisciplinary approach that makes it possible to study concrete, reliable data on how marketing actions influence the consumer’s mind. For years, these kinds of tools have been used in the campaigns and actions of major companies, producing incredible changes in their sales returns. In this article you will find real figures on […]
Neuromarketing is an innovative discipline that has, in recent years, driven a revolution in the world of marketing and a transformation of the current market, generating new trends and adapting more and more to consumers’ wishes. Have you ever wondered why marketing or advertising strategies have such a big impact on you? or how search […]
Social media is currently seeing a steep rise in user sign-ups, and people spend many hours browsing their posts. If you want to dig deeper into this channel, we have a dedicated guide on SMS marketing. On the other hand, another large group of users tends to prefer receiving advertising in their inboxes. That makes […]
There are plenty of copywriting tricks, but here we’ll focus on the ones that bring your customers closer to your business. In other words, on building the trust you need, honestly and through your emails, so they decide to choose you over others. Because yes, email is the most direct channel you have to communicate […]
When you send emails, using videos makes your campaigns much more engaging. So if you want to increase your click-through and conversion rates, it’s worth considering adding video marketing to your email campaigns. Not sure which key points to keep in mind, both in terms of approach and from a technical point of view? Here […]
Admitting that you made a mistake can be hard, but when it comes to customer interactions it’s important to acknowledge your error and issue a heartfelt apology. An apology email can often strengthen your relationship with a customer or client as it indicates that you can take responsibility for your actions and by demonstrating that […]
Your audience likes to receive newsletters regularly, but email marketing statistics also confirm a revealing fact: 86% of consumers consider that more than half of the emails they receive are not relevant. So what do you need to do to send emails that your audience will enjoy and want to read? Just one word: variety. […]
