Is there any secret to creating more engaging text for your email marketing campaigns? Bad news: There are no secret keys. At least there is no magic formula that will turn you into a copywriter or professional writer overnight. Writing an engaging email, post, e-book, or sales page involves both art and science, and it […]
If your email campaign report only includes open and click statistics, it may not reflect all the results you’ve achieved. A good email campaign report can make the difference between being hired for another send or not. Or between your bosses viewing the campaign’s results more positively or not. It can even help you see […]
We create content because we like it, we like expressing ourselves, putting ideas out there and showing people what we think, but we also do it so that people become interested in what we have to say to them; in other words, we make content for our audience. We could say that the “what we […]
Over the years, content curation has become an art that not everyone knows how to master. The term, as such, is relatively new, so I’m going to teach you everything you need to know about it, right here and now. After all, providing the information our readers and potential customers want to get is no […]
Most people define their personal branding with a name and a logo. However, it’s a concept that goes beyond that. Here we explain how to build the personal brand that best fits your situation. When we talk about personal branding, we don’t just mean the technical elements that define it, but also the combination of […]
Quick answer: a good company Christmas greeting thanks people for something specific, reflects the brand’s voice and keeps the recipient in mind. Tailor the message to customers, your team or suppliers. Then add a short subject line, a simple design and a human signature. If you include a promotion, keep it separate from the thank-you […]
Nobody quite knows why, but it’s true: email marketing is still the most profitable channel for getting your name out there, promoting your services and, ultimately, closing sales. And of course, you sit down at your computer, fully convinced and ready to plan your strategy, when suddenly the unexpected happens: the dreaded blank page syndrome. […]
Display advertising is one of the first digital formats implemented on websites, yet it has remained relevant over time thanks to its effectiveness. On websites, display advertising takes the form of banners strategically placed on the site’s different pages. They can be animated or not, include only text or combine images and keywords. In this […]
Phone sales can be crucial for a company. Treating customers well over the phone adds value to the organization, and being able to close sales over the phone translates into commercial success. We’ll tell you which tools can help you with phone sales. Telemarketing Phone sales are a telemarketing communication strategy that aims to offer […]
Which features to compare so your campaigns reach the inbox
