Product promotions are strategic actions designed to boost sales over a specific period through special offers, discounts, or additional benefits that capture the interest of potential customers. In the context of email marketing, these promotions usually include emails with limited-time offers, exclusive coupons, or specific incentives to encourage immediate purchase. For example, an online store […]
Sending and delivering transactional emails calls for powerful, reliable email marketing platforms. These transactional emails need to be delivered quickly and effectively. That’s because of their very nature, since they’re usually important emails tied to user actions (purchases, sign-ups, notifications, etc.). In this article, we’ll look at the options Mailrelay offers for this type of […]
Personalizing your mailings is one of the most effective ways to boost the effectiveness of your email marketing campaigns and get better results. These dynamic variables make even more sense once you already know how to create a free newsletter and want to personalize it as much as possible. You’ve probably seen this already, since […]
The subscriber list is the foundation of any email marketing campaign. After all, without a list there can be no email marketing campaign. Plus, logic tells us that the bigger the list, the more opportunities it will generate. It’s a simple calculation: if I can make one sale with ten contacts, I can make two […]
In email marketing, the main thing is for your emails to reach the inbox. Deliverability measures how many of your emails reach your subscribers’ inboxes. In Spain, thousands of companies rely on email to communicate with their customers. However, approximately 20% of sent emails may never reach the inbox due to spam filters and sender […]
A CRM is software dedicated to managing client relationships with the company, specifically at a commercial level. It helps manage these relationships throughout the sales process. How does it do it? By centralizing all information regarding the following in a single place: This way, all client information, their history, and progress in the sales cycle […]
In short, a business model is the way a company creates value and, in return, profits. As you can imagine, the possibilities are wide and varied. So let’s look at some business models and the steps to set one up. These are somewhat theoretical concepts, but they carry over into the real world, which is […]
WhatsApp has become one of the strongest communication channels, especially due to its volume of users, with more than 2 billion active users worldwide. This, combined with a message open rate of around 98%, makes it a very interesting communication channel. Selling on WhatsApp is therefore a possibility. In this article, we are going to […]
Email marketing deliverability defines what percentage of emails reaches the recipient’s inbox. In the end, the success of a campaign depends on this: the ability of your email marketing service to get the messages to their destination. Therefore, choosing a service with high deliverability is essential to optimize communication with your subscribers. In this article, […]
The product life cycle is one of those marketing concepts that seems like pure theory, and to which we normally pay little attention. However, just like other marketing concepts, it is important. Because it helps us to plan the correct marketing actions for each stage of the product’s life, and in this way be more […]
