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Customize your email marketing tool with Gravatar
Many of you ask us how to change the small logo that appears at the top right of Mailrelay accounts, and the answer is: with Gravatar.
How to price a product: steps, formulas and 6 pricing methods
Work out your minimum price, choose the method that fits your product and avoid discounts that erode its value
Mailing: what it is, types and how to create a mailing step by step (with examples)
Everything you need to send campaigns that get opened, read and sell, with templates to copy
Make money with email marketing: a step-by-step guide
Email monetization is the process of generating revenue through email marketing. There are several ways to do this: Email monetization takes a well-planned, well-executed strategy that always keeps your audience’s needs and interests in mind. We’ll cover all of these points in this post. Opportunities to make money with email marketing The opportunities to make…
How to Create an Infographic: The Definitive Guide
Graphics and visual content are essential if you want your content to go viral online. Infographics are one of those visual resources that can help you create more engaging content, because they summarize information in a simple, visual way and are very easy to share.
Fear marketing and consumer psychology
Advertising is everywhere, and brands are forced to use increasingly ingenious tactics if they want to capture consumers’ attention. One of these tactics is the use of fear, a powerful emotion that can trigger intense responses and drive consumers to take action. But what exactly is fear marketing, and how does it work? Fear marketing…
A company’s corporate image: what it is, its elements, examples and how to create it step by step
The complete guide to defining, designing and maintaining your company’s image, with its corporate identity manual and real examples
How do you choose the best keywords for your business?
Choosing the right keywords is crucial to connecting with your target audience and improving your online visibility. This task, which requires a deep understanding of your business and of user behavior, is an ongoing process that is constantly evolving. In this article we’ll guide you through the key concepts of SEO and how search engine…
Funny emails: 15 examples and how to use humor in your campaigns
Examples to copy, catchy subject lines and when it’s best not to joke
Make the most of your summer email marketing campaigns with these tips
Throughout the year, every season brings its own marketing opportunities and challenges. Summer, in particular, is an especially important period. Long daylight hours, more outdoor activities and shifting consumer habits make summer the perfect setting for creative, effective marketing campaigns. Vacations and the extra free time consumers enjoy give us a unique window of opportunity…
Promotions and discounts: 15 types with examples and how to plan them to sell more
Which promotion to choose for your goal, how much to discount without losing margin, and how to announce it to your customers
SMTP relay server and smarthost: what they are, how they work and when to use them
An SMTP relay server, also called a smarthost, is an intermediary SMTP server that receives email from a company, application or local server and forwards it to the recipients’ servers. Its function is to centralize and manage outgoing email in order to simplify the infrastructure, apply security controls and improve deliverability. Mailrelay can be used…
Scalability: How to Apply It to Products and Services?
For entrepreneurs, scalability is a term that takes center stage in their language and strategy. Although its definition may seem intuitive, scalability can have very different and profound implications depending on the stage and nature of the venture. In this article we’ll look at what scalability is, its benefits and its risks. Every business has…
Legal email marketing: 10 GDPR and LSSI rules for your campaigns
Which laws apply, what every email must include and legal texts ready to copy into your forms
Expense forecasting before you launch your business
Starting a business is an exciting journey full of ups and downs, where every step along the way can open up new opportunities. However, it is also an adventure full of challenges that requires careful preparation and planning. One of the most critical and often underestimated aspects is expense forecasting, which can be a determining…
Step-by-Step Guide to Starting Your Business in Spain: Tax Agency and Social Security Procedures
In the business world, bringing an idea to life takes much more than just a vision. It involves a series of legal and tax procedures that are essential for the proper functioning of any business. In Spain, these processes involve dealing with various bodies, the most prominent being the Tax Agency (Hacienda) and Social Security.…
Mastering SEO: a practical guide for beginners
In today’s digital world, where the Internet is the most influential platform for doing business, the term SEO (Search Engine Optimization), or search engine positioning, has become essential for any online marketing strategy. From small businesses to large corporations, SEO plays a crucial role in gaining online visibility, attracting web traffic and turning visitors into…
Identifying Strengths and Weaknesses: The Entrepreneur’s Compass in the Digital Economy
In an increasingly digitalized and globalized world, the opportunities for entrepreneurs are immense. However, so are the challenges. To help entrepreneurs navigate this environment, this article focuses on the vital process of identifying strengths and weaknesses. The current context of the digital economy Today, the digital economy has transformed not only the way we do…