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How to start a business from scratch: 10 steps to get started on a small budget
Validate your idea before you invest, work out how much you need and win your first customers without risking your savings
Email emojis: which ones to use and how to add them to your subject line (copy and paste)
Emojis ready to copy, shortcuts for typing them and examples of subject lines that work
What is SpamScore? And did you know that with Mailrelay you start at -6.2?
SpamScore is a scoring system that measures the potential risk of an email to try to determine whether or not it is spam. Every anti-spam system uses this score: the filter adds or subtracts points based on different rules and, if the total reaches the threshold set in the system, it treats the message as…
What are spamtraps? And how they affect your bulk emails
Spamtraps, or spam traps, are email addresses created for the specific purpose of catching and fighting unwanted email, or spam. These email addresses are used by Internet service providers (ISPs), email filtering companies and anti-spam organizations to identify and penalize senders of unwanted email. They aren’t used for regular communication, so any email received at…
5 Magic Words That Should Always Be in Your SALES Emails
Would you like to learn how to write bulk emails that bring you customers? How would you like to send your campaigns and, just a few minutes later, have the phone ringing off the hook with people asking for quotes? Or to get through your lean months by creating promotional campaigns at lightning speed? That…
Segmenting subscriber lists by chosen sending frequency: weekly and monthly
We’ve barely covered this topic on our blog until now, yet it’s a very important type of segmentation for keeping subscribers loyal, perhaps the most important of all. When we talk about segmenting by sending frequency, we mean how often our subscribers want to receive our communications (our bulk mailings). This segmentation won’t necessarily improve…
I have unsubscribes in my dashboard but I don’t use the Mailrelay link. How is that possible?
First of all, note that mailings must always include a clearly visible, hassle-free unsubscribe link to comply with Spanish and international anti-spam regulations. However, even if you don’t use Mailrelay’s dynamic unsubscribe links (because you use your own on your portal, for example), unsubscribes may still appear in your dashboard, in the corresponding section under…
Upselling and cross-selling: what they are, examples and how to use them with email marketing
Two techniques to sell more to the people who already buy from you, with real examples and the emails to put them into practice
Email Marketing Strategies for Getting New Subscribers
Email marketing is one of the most effective forms of digital communication, used by companies and businesses of all sizes around the world. It’s based on sending emails to a group of people who have shown interest in your business’s products or services and who have chosen to receive information from you. This group of…
In Email Marketing, Should You Use HTML Newsletter Templates or Not?
In the world of digital marketing, email marketing remains one of the most effective strategies for reaching customers directly and driving engagement. However, creating attractive, effective emails can be a challenge. This is where HTML templates for newsletters come into play. HTML newsletter templates are predefined frameworks that contain the HTML code needed to structure…
Queued Emails: Why Do Emails Get Stuck in the Queue?
Sometimes, when you send a mailing, some of the emails addressed to your subscribers may remain as queued emails for a while. That’s what we’ll explain in this article, so you know the possible causes of queued emails and when you’ll need to contact our support team. We’ve already introduced the concept of queued emails…
6 Emails That Encourage Scrolling Easily and Effectively
When users open an email, they spend most of their time looking at the top portion of the newsletter, and not everyone scrolls down to read the rest, which is why some senders place the most important information near the header. However, there are some methods to motivate users to scroll all the way to…
Refresh your mailings: 7 strategies to keep your audience hooked
The digital era has radically transformed the way we interact and communicate. In the middle of this revolution, email is still a valuable and effective tool for businesses, especially when it comes to keeping customers informed and engaged. However, with information overload and the constant competition for people’s attention, the challenge lies in keeping your…
You are not receiving emails on your own corporate domain
This is a very common problem that many users report to us. It happens because many mail servers and anti-spam systems let you set up a rule so that any email arriving from the corporate domain is rejected if the sender’s IP is not that of the organization’s mail server or servers. It is similar…
Newsletter dimensions: size, width and 10 keys to a good layout
The dimensions table, how it looks in each email client and a checklist so nothing goes wrong
Bounced emails: why an email bounces, what each error means and how to fix it
What each bounce notice means, how to read the error codes and what to do so your emails get delivered again
Messages rejected by an ISP due to the number of emails sent
Many of you have asked us why emails sent to some online email providers sometimes seem to arrive late. Outlook/Hotmail and other ISPs limit the number of messages a given IP can send within a period of time, based on the IP’s reputation. When an IP exceeds its sending limit, every SMTP command will receive…
7 key points to check the quality of a database
We’ve always advised you to build your own subscriber database. Ideally using the double opt-in method, as it’s more effective at building quality databases. But sometimes that isn’t possible, it doesn’t suit you, or you simply need to launch your bulk email campaign as soon as possible. For whatever reason, you’d rather buy your database,…