Upselling and cross-selling: what they are, examples and how to use them with email marketing
Two techniques to sell more to the people who already buy from you, with real examples and the emails to put them into practice
Author: Jose Argudo
Jose Argudo es CMO de Mailrelay, la herramienta de email marketing en la que trabaja desde 2011, donde dirige la estrategia de marketing, SEO, contenidos y visibilidad en IA (GEO). Antes trabajó durante años como desarrollador web y especialista en marketing digital para pequeñas empresas, y fundó JoseArgudoLabs, una empresa de marketing online para pymes. Es autor del libro «Textos de venta más efectivos» y ha hablado de email marketing en El Confidencial y en el podcast de Marketing4eCommerce. Se formó en EAE Business School, la Universidad de Alicante y la UOC, y tiene las certificaciones de IA de la Universidad de Helsinki.
Email Marketing Strategies for Getting New Subscribers
Email marketing is one of the most effective forms of digital communication, used by companies and businesses of all sizes around the world. It’s based on sending emails to a group of people who have shown interest in your business’s products or services and who have chosen to receive information from you. This group of […]
Refresh your mailings: 7 strategies to keep your audience hooked
The digital era has radically transformed the way we interact and communicate. In the middle of this revolution, email is still a valuable and effective tool for businesses, especially when it comes to keeping customers informed and engaged. However, with information overload and the constant competition for people’s attention, the challenge lies in keeping your […]
Newsletter dimensions: size, width and 10 keys to a good layout
The dimensions table, how it looks in each email client and a checklist so nothing goes wrong
Bounced emails: why an email bounces, what each error means and how to fix it
What each bounce notice means, how to read the error codes and what to do so your emails get delivered again
How to send email attachments safely without increasing the size of the email
We often want to add attachments to our bulk mailings or newsletters: PDFs with presentations or our service prices, videos, or even very large images. Although Mailrelay lets you attach files to your newsletters, we strongly recommend not doing so, for three reasons: 1. Anti-spam systems penalize bulk emails that include attachments. 2. You can […]
Can you use email addresses with accents, ñ or ç?
What each part of an address accepts, what happens in Gmail and Hotmail, and how to avoid errors in your list