Do you feel like your brand is throwing messages into the void and nobody responds? Content marketing is the answer to that silence. Instead of chasing your customers with interrupting advertising, the goal is to attract them with information that genuinely interests them. It is not about selling for the sake of selling, but about […]
The confirmation email is usually the first email your contacts receive. What is more, it is the email with which they finalize the subscription process; normally, if they don’t click on the link included in this email, their subscription remains incomplete and you will not be able to send them more emails. This is precisely […]
Does the open rate of your email campaigns stay between 12% and 18%? A more creative subject line can certainly help, but it is a strategy that has some limits. Not everything is solved with good words, right? Currently, the open rate remains a critical metric in email marketing statistics. Although you must keep in […]
Recent global crises, including the COVID-19 pandemic, the war in Ukraine and the environmental crisis, have transformed people’s lives and brought about a significant shift in consumer psychology. These crises have destabilized economies, disrupted daily routines and reshaped personal priorities. The COVID-19 pandemic, in particular, has been a catalyst for massive changes in consumption habits. […]
What the studies say, what works in Spain and how to find the time that works best for your list
In the marketing world, how we communicate our messages is just as important as their content. Writing style can make the difference between a message that gets lost in the crowd and one that truly captures the audience’s attention. Literary and rhetorical devices don’t just embellish language; they also boost the effectiveness of communication. They […]
We currently live in a world where the amount of available information grows exponentially every day. While this could be wonderful, it has had some unpredictable consequences, including fierce competition for attention. Attention has become one of the scarcest and most valuable resources available. This phenomenon, known as the Attention Economy, redefines how brands and […]
Sending and delivering transactional emails calls for powerful, reliable email marketing platforms. These transactional emails need to be delivered quickly and effectively. That’s because of their very nature, since they’re usually important emails tied to user actions (purchases, sign-ups, notifications, etc.). In this article, we’ll look at the options Mailrelay offers for this type of […]
Personalizing your mailings is one of the most effective ways to boost the effectiveness of your email marketing campaigns and get better results. These dynamic variables make even more sense once you already know how to create a free newsletter and want to personalize it as much as possible. You’ve probably seen this already, since […]
The subscriber list is the foundation of any email marketing campaign. After all, without a list there can be no email marketing campaign. Plus, logic tells us that the bigger the list, the more opportunities it will generate. It’s a simple calculation: if I can make one sale with ten contacts, I can make two […]
