Decision fatigue vs. general fatigue: impact on purchasing

Jose Argudo , CMO @ Mailrelay

Today, the options seem endless and the pace of life is frantic. Fatigue has become a silent but decisive factor in our daily decisions. It’s not just about the physical tiredness we build up after a long day or an intense week. It’s also mental fatigue, especially the kind that comes from having to make […]

From Me to Me: personalized marketing in a Me-centric world

Jose Argudo , CMO @ Mailrelay

Personalization is key to attracting and retaining consumers, so personalized marketing has become an essential strategy for businesses. This approach not only improves the customer experience, but also allows brands to stand out in an increasingly competitive market. Join us to discover why this will become increasingly important in today’s society. 📊 Definition of personalized […]

Digital stack: Guide to the best alternatives for your business

Jose Argudo , CMO @ Mailrelay

A digital stack is the set of tools a company uses to attract customers, sell, communicate, automate tasks, and measure results. The stack’s value doesn’t depend on the number of applications, but on how they integrate to help you reach your goals. Choosing this group of tools wisely saves you time, while reducing costs and […]

From idea to inbox in minutes: easy, effective marketing with comprehensive reporting

Jose Argudo , CMO @ Mailrelay

Email marketing is one of the most effective and profitable marketing methods. And, though it isn’t often considered, it’s also quick and easy to use. You probably don’t have much spare time, but you still need to promote your business. Email campaigns are a great solution: How do you put together an effective bulk email […]

How to improve deliverability in critical campaigns with lists of 50,000+

Jose Argudo , CMO @ Mailrelay

Are you worried that an important email campaign won’t reach its destination? From promotions and news to priority communications, there are email campaigns that must have maximum results no matter what. And if the list is starting to get somewhat larger, the concerns also tend to be greater. The goal is the same, whether you […]

The #1 question NGOs forget when choosing email software

Jose Argudo , CMO @ Mailrelay

Para elegir una herramienta de email marketing para tu ONG, fíjate en cuatro cosas: cuánto puedes enviar gratis, si hay descuentos para ONG en los planes de pago, si tendrás soporte en español y si incluye automatizaciones. Mailrelay permite enviar hasta 80.000 emails al mes a 20.000 contactos con su cuenta gratuita, suficiente para la […]

Abandoned carts: how to recover them

Jose Argudo , CMO @ Mailrelay

Have you noticed how many visitors land on your online store, fill their cart with products and… poof, vanish without completing the purchase? Before automating this recovery via SMS, check Mailrelay’s SMS pricing to work out the cost per campaign. You’re not alone! This is called cart abandonment, and it’s one of the biggest frustrations […]

Mailing for $0: The Financial Impact of Migrating Your Contacts to Mailrelay

Jose Argudo , CMO @ Mailrelay

Is it possible to send mailing campaigns for free? Does free email marketing exist? Developing an email marketing strategy usually involves some financial costs, which is only normal. Companies invest in platforms to send newsletters, promotions and communications to their subscribers, and these expenses tend to increase as the contact list grows. What if there […]

Communication Software for SMEs in Spain: Email, SMS, and WhatsApp

Jose Argudo , CMO @ Mailrelay

From small businesses to large international companies, communicating with customers through digital channels is essential. Check the latest rates on our SMS pricing page to work out the cost based on your sending volume. That’s why communication software that integrates multiple channels can be a great solution for these businesses. Bringing together various communication tools […]

Real-time email statistics: discover, save, and improve

Jose Argudo , CMO @ Mailrelay

If you run email marketing campaigns, statistics can help you in more ways than meets the eye. In fact, email statistics have become an absolute must to optimize your results. Mailrelay offers you statistics for your email campaigns, even in real time, so you can make the best decisions about your email marketing. And it’s […]