Communicating without a plan is one of the most common mistakes a company can make. SMS is still one of the channels with the highest open rates in a communication plan; you can see how to integrate it on our SMS marketing page. One day you post something on social media, the next you send […]
Measurement is essential for any business. The problem is that companies often track too much. Visits, clicks, opens, followers, sales, sign-ups, leads, conversions, time on page, downloads… There is so much data available that it’s easy to lose focus and end up optimizing metrics that don’t always reflect the business’s real growth. That’s where the […]
How it automates Instagram, WhatsApp and Messenger, how much it costs and how to connect it to your email
Is it mandatory to have a CRM for your business? When is it worth it and when can it be a useless expense? Like any tool for your business, it all depends on how much you get out of it. If it offers utility, it makes sense; if it only represents an expense, it does […]
Do you feel like your brand is throwing messages into the void and nobody responds? Content marketing is the answer to that silence. Instead of chasing your customers with interrupting advertising, the goal is to attract them with information that genuinely interests them. It is not about selling for the sake of selling, but about […]
The confirmation email is usually the first email your contacts receive. What is more, it is the email with which they finalize the subscription process; normally, if they don’t click on the link included in this email, their subscription remains incomplete and you will not be able to send them more emails. This is precisely […]
Does the open rate of your email campaigns stay between 12% and 18%? A more creative subject line can certainly help, but it is a strategy that has some limits. Not everything is solved with good words, right? Currently, the open rate remains a critical metric in email marketing statistics. Although you must keep in […]
Recent global crises, including the COVID-19 pandemic, the war in Ukraine and the environmental crisis, have transformed people’s lives and brought about a significant shift in consumer psychology. These crises have destabilized economies, disrupted daily routines and reshaped personal priorities. The COVID-19 pandemic, in particular, has been a catalyst for massive changes in consumption habits. […]
What the studies say, what works in Spain and how to find the time that works best for your list
In the marketing world, how we communicate our messages is just as important as their content. Writing style can make the difference between a message that gets lost in the crowd and one that truly captures the audience’s attention. Literary and rhetorical devices don’t just embellish language; they also boost the effectiveness of communication. They […]
