20 lead magnet ideas to get more subscribers (with examples by business type)
Guides, templates, discounts, email challenges and more: what to offer depending on your business and how to deliver it automatically so your list grows every day
Author: Jose Argudo
Jose Argudo es CMO de Mailrelay, la herramienta de email marketing en la que trabaja desde 2011, donde dirige la estrategia de marketing, SEO, contenidos y visibilidad en IA (GEO). Antes trabajó durante años como desarrollador web y especialista en marketing digital para pequeñas empresas, y fundó JoseArgudoLabs, una empresa de marketing online para pymes. Es autor del libro «Textos de venta más efectivos» y ha hablado de email marketing en El Confidencial y en el podcast de Marketing4eCommerce. Se formó en EAE Business School, la Universidad de Alicante y la UOC, y tiene las certificaciones de IA de la Universidad de Helsinki.
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How to Plan the Email Schedule for a Call for Applications: Registration, Deadlines and Reminders
You open a call for applications, publish the rules and send an email. The first registrations come in quickly. Then the pace slows down. And with one day left before the deadline, you get hundreds of messages from people who “didn’t know about the deadline”. Sound familiar? This problem shows up in exam prep academies, […]
From No to Yes: Overcoming 15 Email Sales Objections
You already have your contact list and have sent your first sales emails. But the orders aren’t coming in, and you sense your customers must have some objection. This is a common scenario. You work hard to write an engaging email, you offer a valuable product or service, but the response isn’t what you expected. […]
Behavioral design applied to email marketing
Understanding how to capture and maintain users’ attention is more crucial than ever. Behavioral design combines elements of psychology, neuromarketing and user experience to create more effective and engaging emails. Behavioral design isn’t just about making emails visually appealing. It goes much further. It seeks to understand and use patterns of human behavior to influence […]
Email sales: turn your newsletter into a selling machine
Email marketing is still one of the most effective channels for generating sales. In fact, email has kept its effectiveness despite all the changes we’re seeing in digital marketing. How has email marketing managed to stay so relevant? By offering a direct communication channel between your business and your potential customers: The statistics don’t lie. […]
From first contact to closing: converting cold leads into warm leads
The ability to convert cold leads into warm leads is more than a skill. It’s an art that separates good teams from exceptional ones. This process doesn’t just increase conversion rates; it also strengthens the relationship between the brand and its potential customers. It lays the foundation for long-term engagement. Now let’s look at the […]