Abandoned carts: how to recover them

Jose Argudo , CMO @ Mailrelay

Have you noticed how many visitors land on your online store, fill their cart with products and… poof, vanish without completing the purchase? Before automating this recovery via SMS, check Mailrelay’s SMS pricing to work out the cost per campaign. You’re not alone! This is called cart abandonment, and it’s one of the biggest frustrations […]

Mailing for $0: The Financial Impact of Migrating Your Contacts to Mailrelay

Jose Argudo , CMO @ Mailrelay

Is it possible to send mailing campaigns for free? Does free email marketing exist? Developing an email marketing strategy usually involves some financial costs, which is only normal. Companies invest in platforms to send newsletters, promotions and communications to their subscribers, and these expenses tend to increase as the contact list grows. What if there […]

Communication Software for SMEs in Spain: Email, SMS, and WhatsApp

Jose Argudo , CMO @ Mailrelay

From small businesses to large international companies, communicating with customers through digital channels is essential. That’s why communication software that integrates multiple channels can be a great solution for these businesses. Bringing together various communication tools in one place. Mailrelay integrates email, SMS, and WhatsApp on a single platform. Thanks to these channels, you can […]

Real-time email statistics: discover, save, and improve

Jose Argudo , CMO @ Mailrelay

If you run email marketing campaigns, statistics can help you in more ways than meets the eye. In fact, email statistics have become an absolute must to optimize your results. Mailrelay offers you statistics for your email campaigns, even in real time, so you can make the best decisions about your email marketing. And it’s […]

Ecommerce Newsletter: A Guide to Creating One That Works

Jose Argudo , CMO @ Mailrelay

A newsletter for ecommerce is a communication tool that lets online stores connect regularly with their customers via email. This type of communication not only keeps your audience informed about news, promotions, or useful content, but also helps build loyalty and convert potential buyers into repeat customers. The newsletter is especially effective because it reaches […]

How to automate your emails in Mailrelay: step-by-step tutorial with 7 examples

Jose Argudo , CMO @ Mailrelay

In this tutorial you’ll see how to automate your emails in Mailrelay step by step, with 7 examples you can set up today, even on the free account. Email automation involves using tools that, once set up, can carry out certain email sending actions autonomously. If you want to see every type of flow, the […]

Email Tags: Best Practices in Email Marketing

Jose Argudo , CMO @ Mailrelay

Sending email marketing campaigns without segmentation is like talking to all your customers the same way, even though each one is at a different stage. A user who just subscribed is not the same as a customer who has already purchased several times. You also shouldn’t send the same message to someone interested in a […]

Client Letters: How to Write Them Successfully? Types and Examples

Jose Argudo , CMO @ Mailrelay

Writing a letter to a client might seem like something from the last century, but the reality is quite different. In the midst of digital saturation, receiving a well-written, clear, and personalized message is a breath of fresh air that builds trust in your brand. Whether you’re a large corporation or an SMB, knowing how […]

360º Marketing: What It Is, Strategies and How to Implement It Step by Step

Jose Argudo , CMO @ Mailrelay

Do you feel like your marketing efforts are all over the place? You post on social media, launch a Google Ads campaign, send out a newsletter, upload blog articles, and occasionally try more traditional tactics like an event or collaboration. All of that can work. The problem arises when each channel communicates something different or […]

Mailrelay: The leading free email marketing choice for SMEs

Jose Argudo , CMO @ Mailrelay

Online marketing is getting more expensive every day, and in this context, free email marketing is a powerful solution to the online advertising needs of businesses. It isn’t just about saving money, it’s about taking back control of your sales channel without relying on ever-changing algorithms or suffocating keyword bids where you compete against hundreds […]