The confirmation email is usually the first email your contacts receive. What is more, it is the email with which they finalize the subscription process; normally, if they don’t click on the link included in this email, their subscription remains incomplete and you will not be able to send them more emails. This is precisely […]
Does the open rate of your email campaigns stay between 12% and 18%? A more creative subject line can certainly help, but it is a strategy that has some limits. Not everything is solved with good words, right? Currently, the open rate remains a critical metric in email marketing statistics. Although you must keep in […]
Sending and delivering transactional emails calls for powerful, reliable email marketing platforms. These transactional emails need to be delivered quickly and effectively. That’s because of their very nature, since they’re usually important emails tied to user actions (purchases, sign-ups, notifications, etc.). In this article, we’ll look at the options Mailrelay offers for this type of […]
Personalizing your mailings is one of the most effective ways to boost the effectiveness of your email marketing campaigns and get better results. These dynamic variables make even more sense once you already know how to create a free newsletter and want to personalize it as much as possible. You’ve probably seen this already, since […]
The subscriber list is the foundation of any email marketing campaign. After all, without a list, there can be no email marketing campaign. Plus, logic tells us that the bigger the list, the more opportunities it will generate. It’s a simple calculation: if I can make one sale with ten contacts, I can make two […]
In email marketing, the main thing is for emails to reach the inbox. Deliverability measures how many of your emails reach your subscribers’ inboxes. Worldwide, thousands of companies rely on email to talk to their customers. However, approximately 20% of sent emails may never reach the inbox due to spam filters and sender reputation issues. […]
A CRM is software dedicated to managing client relationships with the company, specifically at a commercial level. It helps manage these relationships throughout the sales process. How does it do it? By centralizing all information regarding the following in a single place: This way, all client information, their history, and progress in the sales cycle […]
Briefly, the business model is the way the company generates value and in exchange for this, profits. As you can imagine the possibilities are very wide and diverse. So we are going to see some business models, and the steps to establish it. These are somewhat theoretical concepts that, on the other hand, translate to […]
WhatsApp has become one of the strongest communication channels, especially due to its volume of users, with more than 2 billion active users worldwide. This, combined with a message open rate of around 98%, makes it a very interesting communication channel. Selling on WhatsApp is therefore a possibility. In this article, we are going to […]
Email marketing deliverability defines what percentage of emails reaches the recipient’s inbox. In the end, the success of a campaign depends on this: the ability of your email marketing service to get the messages to their destination. Therefore, choosing a service with high deliverability is essential to optimize communication with your subscribers. In this article, […]
