Digital commerce: what it is, how much it costs and strategies to succeed
Everything you need to sell online: models, costs, platforms and how to keep your customers coming back
Brand marketing: what it is and how to use it to connect with your customers
Nothing is worth as much in a business as its brand. Google’s algorithms and social media, PPC campaign costs, digital marketing trends… they change. They always change. The brand, however—if it’s built well—remains. That’s why, whether it’s a corporate brand or a personal one, with a solid brand you’ve already done a large part of […]
Cognitive biases and their impact on sales: An economic and generational perspective
Understanding cognitive biases and their influence on purchasing behavior is a cornerstone in designing effective marketing strategies. In a world where different generations (Millennials, Generation Z, Generation X, and Baby Boomers) have unique economic capacities and lifestyles, it’s essential to understand how these cognitive biases interact with these factors. In this article, we’ll take an […]
Great Orators in History: The Most Persuasive Speeches
Although marketing strategies and techniques are constantly evolving, there are always unexpected sources to learn from. Historical speeches, for example. In this article, we’ll analyze some examples of world oratory from great orators who have left their mark on the world. Why? To uncover the principles and tactics used by some of the most outstanding […]
Writing to sell in 8 practical exercises
How can you stand out from the noise? How can you stand out in a world full of ads, deals and promotions? Stand out to sell. The answer, although it may sound simple, requires a mix of art and science: persuasive writing. The ability to write with purpose, appealing not only to logic but also […]
What is the ideal frequency for sending mass mailing campaigns?
Mailing is a strategy used by companies and professionals all over the world who run their own businesses. And, not surprisingly, it brings excellent results, regardless of the sector in which it is implemented. That’s because an email marketing service is a direct channel for communication and information that strengthens brand image, promotes customer loyalty, […]
How to Be More Productive and Manage Your Time Better?
Increasing productivity levels, or becoming more productive in any area, is one of today’s biggest challenges. For most of us, the day flies by, and not getting through our planned tasks can be frustrating. For this reason, interest in this topic has grown enormously in recent times. As I mentioned, it’s a real challenge, because […]
Mass SMS: the complete guide to connecting with your customers
SMS, a seemingly simple channel, lets you connect with customers directly and quickly. If you want to know the cost of sending mass SMS with Mailrelay, check out our SMS pricing page. In this guide, we’ll explore the importance and effectiveness of mass SMS in marketing. They can be a vital part of any business […]
8 strategies to build customer loyalty via email, with examples
Have you ever seen phone plan offers for “new contracts”? Sure you have. And it’s pretty annoying: you’re one of the customers who stays loyal to your provider, and it rewards you by putting all its effort into attracting new users. And what about building loyalty among the customers who stick around year after year? […]
Effective Solutions for Your Business’s Problems
Starting a business is a journey full of ups and downs. While vision and passion are essential, problems are a constant in any business venture. From financial problems to team conflicts and market changes. Every entrepreneur will have to face a series of obstacles. However, these problems aren’t necessarily a dead end. Well managed, they […]