Great Speeches in History: Persuasion Lessons from Great Orators

Mailrelay , Invited guest @ Mailrelay

Marketing strategies and techniques are constantly evolving, but there are always unexpected sources to learn from. Historic speeches, for example. In this article, we analyze some examples from the great orators of world history. Why? To uncover the principles and tactics used by some of history’s most outstanding speakers. And to use them as inspiration […]

Writing to sell in 8 practical exercises

Mailrelay , Invited guest @ Mailrelay

How can you stand out from the noise? How can you stand out in a world full of ads, deals and promotions? Stand out to sell. The answer, although it may sound simple, requires a mix of art and science: persuasive writing. The ability to write with purpose, appealing not only to logic but also […]

Tips and tools for boosting your copywriting strategy

Micheli , Invited guest @ Mailrelay

For years, the phrase “content is king” has been popularized and repeated, especially since marketing has become more digital. But for each piece of content published, there are people who sit down to turn ideas into something tangible and know how to convey all kinds of emotions, sensations, and feelings into words. Connecting with other […]

What is the ideal frequency for sending mass mailing campaigns?

Mailrelay , Invited guest @ Mailrelay

Sending emails is a strategy used by companies and professionals all over the world with their own businesses. And, not surprisingly, it brings excellent results, regardless of the sector in which it is implemented. Email is a direct means of communication and information, which reinforces the brand image, promotes customer loyalty, contributes to increased sales […]

How to Be More Productive and Manage Your Time Better?

Mailrelay , Invited guest @ Mailrelay

Increasing productivity levels, or becoming more productive in any area, is one of today’s biggest challenges. For most of us, the day flies by, and not getting through our planned tasks can be frustrating. For this reason, interest in this topic has grown enormously in recent times. As I mentioned, it’s a real challenge, because […]

Mass SMS: the complete guide to connecting with your customers

Mailrelay , Invited guest @ Mailrelay

SMS, a seemingly simple channel, lets you connect with customers directly and quickly. If you want to know the cost of sending mass SMS with Mailrelay, check out our SMS pricing page. In this guide, we’ll explore the importance and effectiveness of mass SMS in marketing. They can be a vital part of any business […]

8 strategies to build customer loyalty via email, with examples

Mailrelay , Invited guest @ Mailrelay

Have you ever seen phone plan offers for «new contracts»? Sure you have. And it’s pretty annoying: you’re one of the customers who stays loyal to your provider, and it rewards you by putting all its effort into attracting new users. And what about building loyalty among the customers who stick around year after year? […]

Effective Solutions for Your Business’s Problems

Mailrelay , Invited guest @ Mailrelay

Starting a business is a journey full of ups and downs. While vision and passion are essential, problems are a constant in any business venture. From financial problems to team conflicts and market changes. Every entrepreneur will have to face a series of obstacles. However, these problems aren’t necessarily a dead end. Well managed, they […]

How to Send Bulk Emails from Gmail for Free

Mailrelay , Invited guest @ Mailrelay

If you’re reading this, you probably want to know how to send bulk emails from Gmail for free. You’re in the right place. We’ll show you how to do it step by step, quickly and easily, so you can email your contacts without problems. We’ll also explain the limits you’ll run into and when it […]

The most horrifying and disastrous rebrandings in history

Mailrelay , Invited guest @ Mailrelay

Today, we’ll explore the fascinating world of rebranding. An adventure that, as we’ll see, can have extraordinary or catastrophic results. So join us on this journey of discovery, where we’ll unravel the secrets of rebranding and the mistakes you should avoid. That this post coincides with the rebranding of Twitter to X, is pure coincidence. […]