If there is one thing that can hurt the results of your mailings, and badly, it is sending to spamtrap email addresses (trap emails). It is something you should avoid at all costs, so in this article we are going to give you some strategies to clean these pesky email addresses out of your contact […]
Stories grab attention, hold the reader’s interest and help close the sale. Some do. Others don’t. What stories could help you sell more with your emails or sales pages? That’s what we’re going to look at, and analyze, in this article. The structures we’re about to discuss are easy to copy, so you could use […]
Free tools and resources to create, test and send your email campaigns
Measuring your marketing campaigns with mathematical precision. Not even Claude Hopkins, the author of Scientific Advertising (1923), could have dreamed of something like this when he published his famous work. Back then, Hopkins was shocked to see how many companies poured tons of dollars into advertising without knowing exactly what return they got for each […]
One of the challenges businesses face with email marketing is capturing subscribers. If you write your opt-in form the right way, you can get many more sign-ups from contacts who are interested in what you sell. And anyone can do it. You don’t even need a lead magnet. You just need to spend some time […]
At its core, marketing is simple. Basically, it’s about making a business succeed by meeting its customers’ needs. But just because its basic principle is simple doesn’t mean developing and implementing it is simple too. Marketing (and business in general) involves different factors (competition, changes in consumption patterns, technological innovation and so on) that make […]
Which option to use depending on the size of your list, and how to do it step by step without ending up in spam
13 real newsletter examples, templates by type of business, creative ideas and a corporate newsletter template to copy.
More than 100 years of history. A constantly changing world. The internet. And soon the metaverse? Marketing has evolved at the same frantic pace as our society. There are as many forms of marketing as there are ways to promote a product or service, formats to reach your audience, channels on the internet or devices […]
In this post, we’ll go through Mailrelay’s features point by point so you can discover everything our tool can do for your email marketing. If you’re already a user, this post will help you get the most out of Mailrelay and make sure you don’t miss any available feature that could help you increase your […]
