Author: Jose Argudo

Jose Argudo es CMO de Mailrelay, la herramienta de email marketing en la que trabaja desde 2011, donde dirige la estrategia de marketing, SEO, contenidos y visibilidad en IA (GEO). Antes trabajó durante años como desarrollador web y especialista en marketing digital para pequeñas empresas, y fundó JoseArgudoLabs, una empresa de marketing online para pymes. Es autor del libro «Textos de venta más efectivos» y ha hablado de email marketing en El Confidencial y en el podcast de Marketing4eCommerce. Se formó en EAE Business School, la Universidad de Alicante y la UOC, y tiene las certificaciones de IA de la Universidad de Helsinki.

Performance marketing: what it is, types and examples

Jose Argudo , CMO @ Mailrelay

Measuring your marketing campaigns with mathematical precision. Not even Claude Hopkins, the author of Scientific Advertising (1923), could have dreamed of something like this when he published his famous work. Back then, Hopkins was shocked to see how many companies poured tons of dollars into advertising without knowing exactly what return they got for each […]

Write your opt-in form to capture more subscribers without a lead magnet

Jose Argudo , CMO @ Mailrelay

One of the challenges businesses face with email marketing is capturing subscribers. If you write your opt-in form the right way, you can get many more sign-ups from contacts who are interested in what you sell. And anyone can do it. You don’t even need a lead magnet. You just need to spend some time […]

Strategic Marketing: What It Is, Benefits, Techniques, and Examples

Jose Argudo , CMO @ Mailrelay

At its core, marketing is simple. Basically, it’s about making a business succeed by meeting its customers’ needs. But just because its basic principle is simple doesn’t mean developing and implementing it is simple too. Marketing (and business in general) involves different factors (competition, changes in consumption patterns, technological innovation and so on) that make […]

50 types of marketing you should know (yes, 50)

Jose Argudo , CMO @ Mailrelay

More than 100 years of history. A constantly changing world. The internet. And soon the metaverse? Marketing has evolved at the same frantic pace as our society. There are as many forms of marketing as there are ways to promote a product or service, formats to reach your audience, channels on the internet or devices […]

Mailrelay’s features in detail: all the benefits for your marketing

Jose Argudo , CMO @ Mailrelay

In this post, we’ll go through Mailrelay’s features point by point so you can discover everything our tool can do for your email marketing. If you’re already a user, this post will help you get the most out of Mailrelay and make sure you don’t miss any available feature that could help you increase your […]