MDirector: what it is, 2026 pricing, reviews and alternative
The Spanish email marketing platform, now owned by emBlue: what it offers, how much it costs and when another option suits you better
MDirector is a Spanish email marketing, SMS and automation platform that companies of all sizes use to send newsletters, campaigns and automated messages.
Since July 2025 it has belonged to emBlue, a Latin American customer engagement company.
In this post we explain what it offers, how much it costs in 2026, what its users think and how it differs from Mailrelay.
What is MDirector?
It is an online tool for creating, sending and measuring email marketing and SMS campaigns from a single dashboard.
It also includes landing pages and automations.
It was born in Spain in 2007, within the Antevenio group, a Madrid-based digital marketing company.
In October 2008, according to PuroMarketing, Antevenio launched a second version under the name Marketing Director.
In 2016, the Italian group ISP took control of Antevenio. The group was later renamed ISPD.
Who owns MDirector?
In July 2025, emBlue announced the purchase of MDirector from ISPD.
emBlue is a customer engagement company founded in Latin America, with offices in the United States, Argentina, Mexico, Colombia and Peru.
With the deal, emBlue gained more than 1,200 customers in Spain, Italy and other European countries, according to Bondo Advisors, which advised on the sale.
The brand still operates as “MDirector by emBlue”.
According to its website, customers keep the same service, contract and terms. In Spain, billing remains with the same company.
The company has announced new features for the coming months: WhatsApp conversation management, AI-powered campaign improvements, a built-in CRM, pop-up banners and push notifications.
It gives no specific dates.
What is MDirector used for?
It is used to manage your communication with customers by email and SMS. These are its main features, according to its website:
- drag-and-drop editor with mobile-friendly templates;
- segmentation by fields and by activity, with a score from 0 to 5 stars based on opens and clicks;
- reports on opens, clicks, bounces and heat maps;
- autoresponders and automations based on contact behavior;
- mass SMS and scheduled SMS sending;
- Landing Optimizer, its landing page builder;
- transactional sending via API and SMTP on the higher plans;
- integrations with Shopify, WordPress, Magento and Zapier.
Are 5,000 contacts not enough for you?
With Mailrelay you get 20,000 contacts and 80,000 emails a month for free, with automations included.
How much does MDirector cost in 2026?
It has a free plan and three monthly paid plans.
These are the prices on its Spanish website, checked on October 28, 2026:
| Plan | Price per month | Emails per month | Contacts | Automations | Landing page visits | Support |
|---|---|---|---|---|---|---|
| MD FREE | €0 | 5.000 | Up to 5,000 | No | Up to 1,000 | Not specified |
| MD LITE | €19.90 | 20.000 | Unlimited | No | Up to 5,000 | |
| MD PRO | €49.90 | 20.000 | Unlimited | Up to 5 scenarios | Up to 25,000 | Priority email |
| MD TOTAL | €189 | 20.000 | Unlimited | Unlimited | Unlimited | Phone and training |
The website doesn’t say whether prices include VAT. Nor does it list SMS prices on the same page.
Two important details. Transactional sending via API and SMTP starts at MD PRO.
And the English version of its website shows different prices: €44.90, €74.90 and €249, with 60,000 emails. It’s worth checking the pricing for your country before signing up.
MDirector’s free plan
MD FREE lets you send 5,000 emails a month to up to 5,000 contacts, with no daily limit.
It includes landing pages with up to 1,000 visits a month.
It doesn’t include automations, and its website doesn’t say what support it comes with. It’s a plan for trying out the tool or for small lists.
MDirector pros and cons
| Pros | Cons |
|---|---|
| Simple interface, even for non-technical users | Automations start at MD PRO (€49.90 a month) |
| Email, SMS and landing pages in a single tool | 20,000 emails a month on all Spanish paid plans |
| Support rated highly by its users | Different prices depending on the website’s language |
| A company with more than 15 years in the Spanish market | Some users miss more advanced statistics and automations |
| Unlimited contacts from MD LITE | Recent change of ownership, with new features still undated |
MDirector reviews
On Capterra, the tool has a rating of 4.5 out of 5 from 49 reviews.
By category, it scores 4.6 for ease of use and customer service, and 4.4 for value for money and features.
Users highlight that the interface is intuitive, list management is simple and the reports are easy to understand.
The most common complaints: more advanced statistics and automations are missing, SMS campaign approval can take a while and it’s hard to merge duplicate contacts across lists.
MDirector vs. Mailrelay
Both tools originated in Spain.
The main difference lies in what each free plan includes and in the number of emails on the paid plans.
| MDirector | Mailrelay | |
|---|---|---|
| Free plan | 5,000 emails a month and 5,000 contacts | 80,000 emails a month and 20,000 contacts |
| Automations | From MD PRO (€49.90 a month) | Included in the free account |
| First paid plan | MD LITE: €19.90 with 20,000 emails | Standard: €48 with 100,000 emails |
| Transactional emails (SMTP and API) | From MD PRO | Included in Standard and Enterprise; 30-day trial on the free account |
| Support on the free plan | Not specified | By ticket, Monday to Friday from 7:00 to 22:00 |
| SMS | Yes | Yes, with prepaid credit |
Data from the MDirector (Spanish) and Mailrelay websites, checked on October 28, 2026.
An example: if you have 15,000 contacts and send one newsletter a month, you need an MDirector paid plan, because the free one only goes up to 5,000 contacts.
With Mailrelay, that sending fits in the free account, with automations included.
When to choose MDirector or Mailrelay?
MDirector may suit you if you already work with emBlue or want unlimited contacts with few sends a month. Also if you’re interested in the new features its new owner is preparing.
Mailrelay is a better fit if you want to start for free with a large list or need automations without paying.
Also if you send a lot of emails a month or want support from the free account.
How to switch from MDirector to Mailrelay
Switching tools takes an afternoon if you do it in order:
- Export your contacts from MDirector as CSV or Excel, with their fields and groups.
- Also export unsubscribes and bounces, so you can load them into your suppression list and never email them again.
- Import the list into Mailrelay and assign each contact to its group.
- Authenticate your domain with SPF, DKIM and DMARC, following our email authentication guide.
- Recreate your templates and automations and send a test before your first campaign.
If your list is large, ramp up your first sends gradually, following IP warming guidelines.
Other MDirector alternatives
If you’re comparing options, these are other common tools in the Spanish market:
- Acumbamail, also Spanish, with a free plan for 250 subscribers.
- Brevo, with 300 free emails a day.
- Mailchimp, the best known, with a very limited free plan.
- Mailjet, with 6,000 free emails a month and 200 a day.
- GetResponse, with advanced automations on its paid plans.
How Mailrelay helps you
With Mailrelay you get a free account with 80,000 emails a month and 20,000 contacts, with no time limit.
It includes automations, A/B tests, landing pages and segmentation.
You can also send SMS with prepaid credit and transactional emails via SMTP or API from the same account.
You get human support on every plan.
We help you by ticket on the free account, by ticket and chat on Standard, and by ticket, chat and phone on Enterprise.
And your data is stored on servers in the European Union.
You can see all the plans on our pricing page or compare us with more tools in Mailchimp alternatives.
Switch from MDirector to Mailrelay hassle-free
Import your contacts and send your first campaign today, with human support.
MDirector FAQ
These are the most common questions about the tool.
Is MDirector free?
It has a free plan, MD FREE, with 5,000 emails a month and up to 5,000 contacts. It doesn’t include automations.
For more sends or features you need to upgrade to a paid plan, starting at €19.90 a month.
Who owns MDirector?
Since July 2025 it has belonged to emBlue, a customer engagement company of Latin American origin.
It previously belonged to ISPD, the group that controlled Antevenio, the Spanish company that created it.
Are MDirector and emBlue the same?
Not quite. emBlue is the parent company and has its own platform.
MDirector still operates as a brand, under the name “MDirector by emBlue”, and its customers keep the same service.
How much does MDirector cost per month?
According to its Spanish website, MD LITE costs €19.90 a month, MD PRO €49.90 and MD TOTAL €189, all with 20,000 emails a month.
The website doesn’t say whether prices include VAT.
What is the best alternative to MDirector?
It depends on what you need.
If you’re looking for a Spanish tool with more free sends and automations at no cost, Mailrelay offers 80,000 emails a month and 20,000 contacts on its free account. Other options are Acumbamail, Brevo and Mailchimp.