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How to succeed sending B2B email marketing campaigns?
How to send advanced email marketing from business to business? You will need a different approach, it is not the same strategy you could use when sending campaigns for end customers. Well, in my opinion, many of the strategies we’ve seen in Previous articles can be easily adapted to B2B email marketing. But in this…
Why some emails could get in sending queue?
Sometimes, when you send a mailing, some of the emails of your subscribers can get in sending queue, for a while. Why does it happen? That’s what we’ll explain in this article so you know the possible causes and when you will need to contact the support service of our free email newsletter software. In…
7 tips for you to stop creating annoying newsletters
In an earlier article, we discussed the concept of bacn and the danger in ignoring what’s happening with your mailing list.
7 ideas for creating a sense of scarcity in email marketing
Today I would like to discuss with you an interesting concept, and how we can apply this strategy in email campaigns. This is the concept of scarcity, something that always attracted us, as human beings, because for most us, something scarce always has more value than something that is abundant, accessible or easy to get.…
You are not receiving emails on your own corporate domain
This is a very common problem that many users report to our support team. The reason for this to occur is that many e-mail servers and antispam systems allow you to configure a rule stating that any email that is sent using the corporate domain is rejected if the sender’s IP is not from the…
The importance of using SSL certificates in emailmarketing
Answering the question that could be extracted from the title of this post, it is important to have an SSL certificate the sender’s domain and all links used in your newsletter. The reason for this is very simple, is a parameter systems and analyzed by anti-spam filters as an indicator of discarding Spammers. Logically, spammers…
Bounce reasons and recommended actions
If you want to get technical details about how Mailrelay manages bounce emails, we have a great post that we recommend, it would be important to read it. This time, we want to address the issue from a different point of view, targeted to the commercial and marketing departments. In a more informal language, we…
Messages rejected by an ISP due to the number of emails sent
Many customers have contacted us to know why in some occasions an user will get an email hours after it was sent. Outlook/Hotmail and other ISPs limit the number of messages that can be sent at a specific time period from a IP based on its reputation. Whenever an IP exceeds the limit of emails,…
Mailrelay to conquer the email marketing industry with an ambitious free offer
Mailrelay is offering up to 80 000 emails per month to a database of 20 000 subscribers for free, with all the features available in the Enterprise version, with one of the most powerful tool on the market. An ambitious offer, that is revolutionizing this industry, where the free options never offer more than 5…
Advertising blocking systems which can affect your newsletters
The team of the Free email newsletter software detected that some systems installed to block advertising, such as banners and pop-up on the Internet may affect the display of your newsletters. This occurs especially when the sources of the images are being inserted through affiliate systems, such as TradeDoubler, TradeTracker or other systems. This practice…
Effective management of subscriber complaints when they are receiving newsletters after asking to unsubscribe
It is possible that in certain situations, you have to handle subscriber complaints, even after they unsubscribed from your newsletters, they may contact you to complain that they are still receiving your emails. This sounds like a contradiction or a technical failure on our email marketing platform, but as we shall see, there are other…
Checklist 7 key points to check the quality of a database
We always explain that you must generate your own database of subscribers. Preferably, by double opt-in, as this method is the most efficient in the generation of databases of quality. But sometimes this is not possible, you are not interested or just need to send your campaign as soon as possible. If for one reason…
12 tips for getting in the inbox
Today we will offer you some tips for getting in the inbox. Many of these tips have been discussed in other articles on our blog, but it’s worth compiling them into a single article. 1) The biggest problem that affects the delivery rate of your campaign is when your subscribers mark your messages as spam.…
Adding attachments safely without increasing the size of the email
Mailrelay is one of the best email marketing platforms today, with several tools for the creation of your campaigns. Many times you will need to add attachments to your newsletter, a PDF file with a presentation, a price list of your products or services, videos or even very large images. Although Mail relay allows attachments…
Can I use email addresses with accents, ñ or ç?
Whether you want to send your newsletter from an email address that contains these characters, or between the accounts of your target clients exist accounts that contain these characters, we must consider several things. On the one hand we must understand that an email address is divided into two parts, separated by the @: local-part@domain-name…