Testimonials
Remarketing: what it is, how it works, types and examples
How to reconnect with people who have already visited your website, with ads and with emails that win back sales
Customer database: how to create one step by step (with an example)
Strategies such as email marketing or social ads not only give our brand’s online visibility a significant boost, but also require careful management of the information we collect in our customer databases. We’ll talk about the role customer databases play in a 360 online marketing strategy, how they are organized and some of the best…
How to advertise your business for free: free advertising
Getting your business noticed without a big advertising budget can seem like an impossible task. However, today we have a wide range of opportunities to advertise our businesses for free. All by making the most of tools and platforms that are available to everyone. In this article, we’ll share effective strategies and practical tips to…
20 examples of creative advertisements
20 ads that defined an era and 10 easy ideas for creating your own
Target market: definition, classifications and case studies
The concept of “target market” sits at the heart of all marketing strategies, acting as the compass that guides our business decisions. In this article we’ll take a closer look at the concept of target market. And we’ll see how it can be an indispensable tool for any entrepreneur, marketer or business owner. A tool…
Naming: How to Name Your Brand or Product
We all know how important a name is. You’ve probably read more than one article about curious names of different people. Names that seem like a joke once you learn the surnames that go with them, or that are almost impossible to pronounce.
How to write an irresistible sales email (without feeling uncomfortable)
For many entrepreneurs, selling online is the hardest part of the job, and writing a sales email is an embarrassing experience. However, customers and sales are the foundation of any online business and, unfortunately, they don’t come on their own. That’s why being effective at selling through bulk email is essential, but how can you…
Community Manager: Definition, Duties and Role in Email Marketing
Even though the community manager is a common role in many companies, there is still a lot of confusion about what this professional actually does. Some people aren’t sure what this role is or what it involves, and they often confuse its duties with those of other online marketing professionals. And although I don’t consider…
Mailrelay: reviews of the mailing software
At Mailrelay we are very happy to be mailing software with one of the highest user retention rates in the industry. Most reviews of Mailrelay are very positive.
Mission, vision and values of a company: what they are, examples and how to write them
The three statements that explain who you are, where you’re going and how you work, with templates to write them
What is a blog and what is it for? Types, parts and examples
Everything you need to know before starting your first blog
The essential digital marketing guide for profitable online businesses
Digital marketing matters if you want to build a profitable online business that grows successfully on the internet.
How to advertise on Instagram step by step
Instagram has become a key platform in the world of online advertising. This is especially true for small businesses looking to expand their reach and connect with their audience in an effective, creative way. Instagram isn’t just a social network for sharing photos. It’s a tool for telling brand stories, driving engagement and, most importantly,…
How can Mailrelay solve your email marketing problems?
Email marketing remains one of the most effective and efficient tools for customer engagement and business promotion. Despite their proven effectiveness, email marketing campaigns are not free from potential problems. From ensuring high deliverability and optimizing your open rate to driving more sales. Mailrelay can help you with many of these problems. Let’s see how.…
How to reduce and prepare images for newsletters and emails
Email newsletters have become an essential tool for communication and marketing. Images are an integral part of these newsletters: they don’t just catch the reader’s eye, they also reinforce the message and the brand identity. However, working with images in newsletters comes with its own unique challenges. The main challenge is handling image size and…
Valentine’s Day email ideas to make your subscribers fall in love
With the famous (and very commercial) Valentine’s Day just around the corner for the romantics among us, I decided to write this timely post to reflect on how to make our community of followers fall in love with heartwarming content. As far-fetched as it may seem to some, any reason is a good reason to…
Viral Marketing Examples: The Best
An example of a viral marketing ad… hmm… I’m sure you’ve fallen for one at some point too. Suddenly, you hear everyone talking about that famous YouTube video… A viral ad that everyone seems to have seen already, or even a campaign full of controversy that makes it onto the midday news. And, finally, a…
How to become far more charismatic in your digital marketing
With advertising everywhere and markets easier than ever to enter, charisma has become one of the keys to standing out. If you can’t differentiate your product, differentiate yourself. That’s where charisma comes in. It’s not just about selling a product or service; it’s about connecting, influencing and leaving a memorable impression on your audience. In…