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What is the best frequency for sending mass mailing?
This is another of those common questions asked by those who want to send mass mailing. A recurring question and source of debate for many marketing professionals.
Tips for increasing conversions from your email marketing campaigns
Increasing the conversion rate of your email marketing campaigns can be a constant challenge, in this post, you will find some tips to increase your conversion rate and achieve your goals.
SEO and copywriting: The perfect combination to sell more
You have many visitors on your online store, but it is not selling as much as you expected? Or, perhaps you have worked hard in the content of your ecommerce, but you receive few visitors? If you find yourself in one of these situations, even if you believe it or not, you could be making…
How to plan promotions and special discounts?
Today we will focus on special offers and discounts. You already have your product portfolio and you know how much you can charge for what you are offering. As we mentioned in other posts, you will have to set the prices carefully so as not to make mistakes that could affect your profit margin.
How to Build Your Subscriber Base Without Paying for an Email List
Everyone keeps telling you, “don’t spend money on an email list – that’s not the way to do email marketing!” And as you might know, there are a lot of reasons you shouldn’t be buying email lists. But where does that leave you, the email marketer who wants to reach more customers? It’s all very…
Why Wikipedia needs to work with email marketing?
When we think of email marketing, we usually think about promotions, discounts, sales of goods and services. Or perhaps to send new blog posts, for content creation and brand positioning. The email marketing is usually associated with sales, but there are companies that don’t sell anything and rely on email marketing to survive. This is…
We launched a new mega free account for bloggers, for personal usage
We are really glad and proud to tell you that we have a new mega account, which is totally free, for all bloggers, with up to 600,000 emails per month, with a limit of 120,000 subscribers. Applicable to any blog, no matter what kind of topic you write about, for instance, fitness, cooking, DIY, marketing,…
How to promote interaction and click on our newsletters
When subscribers interact with our newsletters we have many benefits. The first and most obvious positive aspect, is that we will end up selling more, if there are more clicks and visits on our website, if subscribers spend more time reading our emails, we will have a better chance of convincing our readers that purchasing…
If the #starwars characters had to send email marketing campaigns
Have you ever wondered which mistakes the Star Wars characters would make If they were sending email marketing campaigns? Today we will solve this doubt. In Mailrelay, we have tried to analyze their email marketing styles to discover they most serious mistakes. Enjoy this article! + Palpatine (Darth Sidius) Known for: managing large email marketing…
Tips to start your career as an entrepreneur: The necessary steps to be successful
Nowadays, more and more people are looking for ways to start their own business, especially in the online world, many users are creating a blog and want to dedicate themselves to it full time. But things are not that simple, starting an online business as a blogger is not an easy process, as many gurus…
Email Copywriting: How to write emails that will sell more
Using copywriting techniques for your email campaigns will improve the open rate, increasing the chance that the user will read your emails, which will increase the conversion rate. Three fundamental aspects that we all want to see on our weekly reports. If we consider the fact that email marketing ROI is much higher than other…
Secret scraper software (email extractor) get thousands of emails in minutes
Incredible, I recently saw a landing page promoting a email extractor, as a secret tool capable of extracting thousands of highly targeted emails in minutes. What surprised me most was the prospect of getting highly targeted leads, thousands of email addresses in a matter of minutes. I was curious How could this tool find leads…
9 Cliché-Beating Christmas Email Marketing Tips
If you’re anything like me, you hate hearing this so early in the year. But if you didn’t plan your campaigns far in advance, you wouldn’t be much of an email marketer, would you? So I’m sorry, but I have to say it: Christmas is coming. Yes, the festive season is on its way once…
How Email Marketing Can Boost Your Digital Marketing Strategy
If I ask how much email marketing helps to your digital marketing strategy, what would you respond to?
How to add emoticons for the subject line of your newsletter
Have you seen those newsletters with an emoticon in the subject line? It is very easy to add one for your own campaign, in this post you will see how to do it in just a few steps. In fact, the only thing you need to do is to copy the emoticon you want to…
What is SpamScore? And did you know that with Mailrelay you will start with -6.2?
The SpamScore is a metric system of checking the possible risk of an email, to try to determine if It is or is not spam. All antispam systems will use this score, the filter will add or subtract points for different rules, if the sum reaches the value defined in the system, the filter will…
Add seasonal campaigns to your email marketing toolbox
Seasonal campaigns are one of the very best tools in your email marketing locker. Their value is unquestionable – seasonal campaigns feel fresh, they tap into your customers’ current mood, you can plan them well in advance, and there’s always plenty of scope for creativity. Even better – your subscribers’ biggest holidays are also their…
How to Make a Big Impact with Your Email Signature
It’s there on every message you send. It takes up valuable screen space in all of your messages. And it’s the one thing your subscribers see every time they read one of your campaigns (along with your logo, maybe). So – are you getting good value from your email signature? There are countless options when…