Testimonials
What is SpamScore? And did you know that with Mailrelay you will start with -6.2?
The SpamScore is a metric system of checking the possible risk of an email, to try to determine if It is or is not spam. All antispam systems will use this score, the filter will add or subtract points for different rules, if the sum reaches the value defined in the system, the filter will
Add seasonal campaigns to your email marketing toolbox
Seasonal campaigns are one of the very best tools in your email marketing locker. Their value is unquestionable – seasonal campaigns feel fresh, they tap into your customers’ current mood, you can plan them well in advance, and there’s always plenty of scope for creativity. Even better – your subscribers’ biggest holidays are also their
How to Make a Big Impact with Your Email Signature
It’s there on every message you send. It takes up valuable screen space in all of your messages. And it’s the one thing your subscribers see every time they read one of your campaigns (along with your logo, maybe). So – are you getting good value from your email signature? There are countless options when
What are SpamTraps?
Many users ask us this question. This post will serve as clarification and explanation of this concept. A spamtrap literally means a trap for spammers, but we will see a more technical definition, according to Microsoft: “Spamtraps are email addresses which are created and maintained by ISPs and blacklists for the sole purpose of catching spammers. Sending
5 magic words that you should always use in your sales emails
Would you like to find out how to write compelling emails to convince your subscribers to buy from you? Would you like to be able to send a newsletter and start receiving order requests in a few minutes? And increase your sales during the worst months of the year for your business? It would be
Discover how often your subscribers want to receive your newsletters
So far we have not published a post on this on our blog and this segmentation is very important for improving the engagement with your subscribers, perhaps the most important step. When we talk about segmentation by frequency, this means creating subscriber lists based on their preferences regarding the number of campaigns sent to them.
Email marketing strategies for getting new subscribers
Some people still have the misconception that email marketing or sending a regular newsletter via email, is nothing more than a form of SPAM and totally useless for brands and their customers, so they fail to take advantage of an email marketing software. In fact this is far from true, there are numerous studies demonstrating
9 myths about delivery rate of email campaigns
The delivery rate of your email campaigns is a variable that depends on many factors. Every little detail can affect the final result. We have to be very conscious about all these points! And review all the aspects strictly. The truth is that it is a difficult task, since the ISPs don’t usually send much
How to succeed sending B2B email marketing campaigns?
How to send advanced email marketing from business to business? You will need a different approach, it is not the same strategy you could use when sending campaigns for end customers. Well, in my opinion, many of the strategies we’ve seen in Previous articles can be easily adapted to B2B email marketing. But in this
Why some emails could get in sending queue?
Sometimes, when you send a mailing, some of the emails of your subscribers can get in sending queue, for a while. Why does it happen? That’s what we’ll explain in this article so you know the possible causes and when you will need to contact the support service of our free email newsletter software. In
7 tips for you to stop creating annoying newsletters
In an earlier article, we discussed the concept of bacn and the danger in ignoring what’s happening with your mailing list.
7 ideas for creating a sense of scarcity in email marketing
Today I would like to discuss with you an interesting concept, and how we can apply this strategy in email campaigns. This is the concept of scarcity, something that always attracted us, as human beings, because for most us, something scarce always has more value than something that is abundant, accessible or easy to get.
You are not receiving emails on your own corporate domain
This is a very common problem that many users report to our support team. The reason for this to occur is that many e-mail servers and antispam systems allow you to configure a rule stating that any email that is sent using the corporate domain is rejected if the sender’s IP is not from the
The importance of using SSL certificates in emailmarketing
Answering the question that could be extracted from the title of this post, it is important to have an SSL certificate the sender’s domain and all links used in your newsletter. The reason for this is very simple, is a parameter systems and analyzed by anti-spam filters as an indicator of discarding Spammers. Logically, spammers
Bounce reasons and recommended actions
If you want to get technical details about how Mailrelay manages bounce emails, we have a great post that we recommend, it would be important to read it. This time, we want to address the issue from a different point of view, targeted to the commercial and marketing departments. In a more informal language, we
Messages rejected by an ISP due to the number of emails sent
Many customers have contacted us to know why in some occasions an user will get an email hours after it was sent. Outlook/Hotmail and other ISPs limit the number of messages that can be sent at a specific time period from a IP based on its reputation. Whenever an IP exceeds the limit of emails,
Mailrelay to conquer the email marketing industry with an ambitious free offer
Mailrelay is offering up to 80 000 emails per month to a database of 20 000 subscribers for free, with all the features available in the Enterprise version, with one of the most powerful tool on the market. An ambitious offer, that is revolutionizing this industry, where the free options never offer more than 5
Advertising blocking systems which can affect your newsletters
The team of the Free email newsletter software detected that some systems installed to block advertising, such as banners and pop-up on the Internet may affect the display of your newsletters. This occurs especially when the sources of the images are being inserted through affiliate systems, such as TradeDoubler, TradeTracker or other systems. This practice