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How to create a website for free: tools, steps and limits you should know
Which free tools are worth it, what they give you and what they don’t, and how to publish your website today without knowing how to code
What Is Keyword Density and How Does It Relate to SEO?
Keyword density is a concept, within the field of digital content, that is closely tied to SEO. Not long ago it was an indisputable ranking factor that all of us web and blog writers monitored in detail. However, the various Google algorithm updates have reduced its weight. Its importance has been a matter of debate…
How to create automations and autoresponders in Mailrelay (with 4 examples)
Set up your automated emails once and let them send themselves: welcome emails, sequences, reactivation and behavior-based sends.
How to set up SPF, DKIM, DMARC and a custom domain in Mailrelay, step by step
The DNS records you need to authenticate your emails, where to add them and how to check they work.
How to create a subscription form in Mailrelay, step by step
Create your form, choose its fields and design, set up the confirmation and publish it on your website in just a few minutes.
Custom fields and segmentation in Mailrelay: how to personalize and target your emails
Store the data you need about each contact, use it in your emails and send every campaign only to the people who care about it.
Getting started with Mailrelay: how to send your first newsletter step by step
From signup to statistics: import your contacts, design your newsletter and send it in under an hour.
9 free online video editors (and their real limits)
Clipchamp, Canva, CapCut and 6 more: what their free plan really includes, with watermark, resolution and limits compared
How to write the perfect introduction: a step-by-step guide
Steps, key elements and example sentences to get any text off to a good start
Failed accounts in the email database: the importance of removing them
Many customers are surprised when they have deliverability problems in B2C after being very careful to comply with data protection legislation: they have collected their subscribers unambiguously, those subscribers want to receive the newsletters, and unsubscribes are processed promptly. Unfortunately, sometimes they have overlooked a very important detail: removing from their database the ISP accounts…
Advertising Teasers: What Are They? Best strategies and content for success
The concept of a teaser isn’t exclusive to cinema or to in-house audiovisual production for traditional media. In fact, it has been used far more often than you might think in the world of advertising. Even more so now that video is booming in the digital world and stands out as the format preferred by…
10 common marketing challenges or problems businesses face
Experts define marketing as the “set of techniques, strategies and studies aimed at improving how a product is sold“. But basically, digital marketing is anything that helps you and teaches you how to sell online more of your products or services, and sell them better, whether that’s your employees’ uniforms, studying your product’s target price…
7 Actions Your Online Communication Strategy Should Never Be Without
Every business with an online presence, whether through a store or by building a community on social media, needs to carry out online communication strategies if it wants to reach its goals. At Mailrelay we know there are so many strategies and actions you can carry out across the different channels the Internet offers that…
How to sell online: 7 ways to sell on the Internet
Today there are many methods and ways to sell online, as it has become one of the most important practices for businesses. Have you ever heard the phrase “if it’s not on the Internet, it doesn’t exist”? Well, that’s not far from the truth. Technology has advanced to the point where people no longer want…
B2B Marketing: What Is It? Types and Examples of B2B Business Models
Today we’re going to talk about a type of marketing that doesn’t usually get many blog posts but is just as important as consumer marketing (B2C), and has been around just as long: B2B marketing. In this post, we’ll lay the theoretical groundwork for this type of marketing, shake its hand and make a formal…
Market research: what it is, how to do it in 6 steps and a free template (PDF)
What to ask, where to find free data and how to draw conclusions, with a template to fill in
Eye-Catching Email Subject Lines: 20 Examples to Get Your Newsletters Opened
20 proven formulas, with examples to copy, to make your email the one that gets opened in a crowded inbox
Buying email databases: why you shouldn’t and how to build your own
Why a purchased list hurts your emails and how to get subscribers who actually want to read you