Testimonials
Creative banners as a resource for attracting new subscribers
The first step in any email marketing campaign is to try to get new subscribers, right? This is because, without subscribers, there is no way to send content or attract potential customers to our brand.
What is SMTP? Advantages and disadvantages of an SMTP server
Simple Mail Transfer Protocol (SMTP) is a communication protocol for sending messages on the internet.
Online marketing and communication mix
The communication mix is an important marketing tool that we can and should use to advertise our products, increase sales, generating lasting relationships with our customers.
How to Build a Recognizable brand using email marketing
A few months ago I wrote in this same space about brand image and all elements that visually define the values of a company. Today, I want you to follow me along this post to dive into another closely related concept; brand recognition.
5 persuasion techniques you need to use in your content
Using persuasion techniques is not a necessity, but an obligation if you want your online business to succeed. Also, if you don’t use these strategies, you will never succeed on the internet.
3 types of newsletters for your email marketing strategy
Sending a newsletter, creating an autoresponder, adding a subscription form on your blog or website is relatively easy.
Who is the best person to manage your company’s email marketing
Who should manage the email marketing campaigns for your company? Certainly you already thought about that, but maybe my answer will surprise you.
7 Key Tools for Creating a Professional Blog
If you want to create a successful blog, it should be created professionally. This is something that can’t be avoided. What is the difference between a well-built blog, a professional blog, and a blog created by an amateur, for personal use?
Customizing Your Email Marketing Software with Gravatar
There are many users who ask us how to modify the small logo which you can see at the top of the Mailrelay accounts panel, on the right, the answer is: with Gravatar.
Online Conversions and Copywriting: 5 Practical tips
Do you have an online project and you want to sell more through your page? Increasing the online conversions rate of your site depends on many factors, but copywriting is the cornerstone of your sales.
Planning a SEO campaign
Creating a SEO campaign for a new website is relatively easy, because normally, this website is being created by us, or we have all the information about its development, controlling everything that has been done so far. However, when it’s about launching a SEO campaign for a customer’s website, a page that is already created,…
How to make money with email marketing?
Would you like to know how to make money with email marketing? Are you one of those entrepreneurs who want to exploit your database? In that case, I’ll give you some suggestions that certainly can help you make money from your email campaigns.
How to create an Infographic? The definitive guide
Visual content is indispensable for creating viral content on the Internet. Infographics are one of the graphical resources that can help you to create more attractive messages, because they summarize the information visually, but also because they are easy to share.
Brand image: What is it and how to improve it?
Today, we are able to recognize the brand image of many companies through their logo, even before reading the slogan or any text about these companies. We are so used to getting brand messages, that we have completely internalized these brands. Have you ever wondered how it happens? I call this “magic” branding.
How to improve CTR to increase your online conversions exponentially?
In any online business, the most important aspect is to convert your visitors into customers, if you want to generate profits. Whether through selling products or offering services, the ultimate goal is to get results. And for this, a key aspect is to improve the CTR.
Will these humorous campaigns inspire your funny email marketing?
Humour is a very subjective thing. What one person finds hilarious, another might find offensive or passé. While some people will L-O-L at a video of a guy falling through a chair, others will merely roll their eyes. And more sophisticated humour, such as satire or referential jokes, might go over many people’s heads. So…
What types of autoresponder can we create? 9 practical examples
You will undoubtedly agree when I tell you that I believe that autoresponders are the best tool when planning an email marketing strategy. However, do you know in which situations can we consider using an autoresponder?
Get Seasonal with These Summer Email Subject Line Ideas
Summer’s on it’s way, so it’s time to get seasonal with your email marketing. Seasonal email campaigns tap into what your subscribers are thinking about right now, in the present moment. They make your email campaigns feel topical, current, and alive. And they’re a great fall-back when you’re stuck for an idea for your next…