Emojis for Emails and Newsletters: How to Add Them

Jose Argudo , CMO @ Mailrelay

In a digital world where inboxes fill up fast, making your emails stand out has become an art. If you don’t have your own newsletter yet, first find out how to create a free newsletter and then add the finishing touch with these emojis. Emoticons, or emojis, those little images that express emotions or ideas, […]

What are spamtraps? And how they affect your bulk emails

Jose Argudo , CMO @ Mailrelay

Spamtraps, or spam traps, are email addresses created for the specific purpose of catching and fighting unwanted email, or spam. These email addresses are used by Internet service providers (ISPs), email filtering companies and anti-spam organizations to identify and penalize senders of unwanted email. They aren’t used for regular communication, so any email received at […]

5 Magic Words That Should Always Be in Your SALES Emails

Jose Argudo , CMO @ Mailrelay

Would you like to learn how to write bulk emails that bring you customers? How would you like to send your campaigns and, just a few minutes later, have the phone ringing off the hook with people asking for quotes? Or to get through your lean months by creating promotional campaigns at lightning speed? That […]

Email Marketing Strategies for Getting New Subscribers

Jose Argudo , CMO @ Mailrelay

Email marketing is one of the most effective forms of digital communication, used by companies and businesses of all sizes around the world. It’s based on sending emails to a group of people who have shown interest in your business’s products or services and who have chosen to receive information from you. This group of […]

Refresh your mailings: 7 strategies to keep your audience hooked

Jose Argudo , CMO @ Mailrelay

The digital era has radically transformed the way we interact and communicate. In the middle of this revolution, email is still a valuable and effective tool for businesses, especially when it comes to keeping customers informed and engaged. However, with information overload and the constant competition for people’s attention, the challenge lies in keeping your […]

How to send email attachments safely without increasing the size of the email

Jose Argudo , CMO @ Mailrelay

We often want to add attachments to our bulk mailings or newsletters: PDFs with presentations or our service prices, videos, or even very large images. Although Mailrelay lets you attach files to your newsletters, we strongly recommend not doing so, for three reasons: 1. Anti-spam systems penalize bulk emails that include attachments. 2. You can […]