How to reduce and prepare images for newsletters and emails

Jose Argudo , CMO @ Mailrelay

Email newsletters have become an essential tool for communication and marketing. Images are an integral part of these newsletters: they don’t just catch the reader’s eye, they also reinforce the message and the brand identity. However, working with images in newsletters comes with its own unique challenges. The main challenge is handling image size and […]

How to become far more charismatic in your digital marketing

Jose Argudo , CMO @ Mailrelay

With advertising everywhere and markets easier than ever to enter, charisma has become one of the keys to standing out. If you can’t differentiate your product, differentiate yourself. That’s where charisma comes in. It’s not just about selling a product or service; it’s about connecting, influencing and leaving a memorable impression on your audience. In […]

Paused or blocked accounts: reasons and solutions

Jose Argudo , CMO @ Mailrelay

Have you just created your Mailrelay account or sent a mailing, only to be told your account is paused or blocked? Don’t worry: in this post we explain the reasons and how to solve them.

Content marketing campaign: tips and advice for flawless execution

Jose Argudo , CMO @ Mailrelay

Content marketing has emerged as an essential tool for brands looking to connect with, educate and influence their audience. It is the bridge that connects businesses with their current and potential customers in an increasingly interconnected world. But what makes a content marketing campaign stand out from the crowd? The answer is: “flawless execution”. How […]

Grow Your List: Techniques and Strategies for Getting Quality Leads

Jose Argudo , CMO @ Mailrelay

Inbound marketing, a methodology focused on attracting customers through valuable content, has proven to be an effective way to connect with your audience. And to guide them through the buying process. A key element of this approach is the “lead”: a potential customer who has shown interest in what your business offers. In this article, […]

Social Media Plan: how to create and execute it

Jose Argudo , CMO @ Mailrelay

Social media has become an essential tool for businesses, brands and content creators. It lets us connect with our audience, strengthen our brand and, of course, boost our sales or messages. However, to get these benefits, you need a well-structured, well-executed social media plan. That’s what we’ll cover in this article. Why a Social Media […]

What is influencer marketing and how can you take advantage of it?

Jose Argudo , CMO @ Mailrelay

Marketing has evolved to adopt new strategies and approaches, and one of the most significant and effective is influencer marketing. This method has gained prominence in recent years, transforming the way brands interact with their audience and promote their products and services. Definition of influencer marketing Influencer marketing is a digital marketing strategy that seeks […]