The communication mix, or marketing mix, is a well-known marketing tool that we can and should use in our business to give our products the widest possible reach and drive sales while building lasting relationships with customers.
Using persuasion techniques isn’t optional; it’s a must if you want your online business to live up to expectations. In fact, if you don’t use them, you’ll never succeed online.
The emails that add value, build trust and sell, with examples to copy
Starting a blog is usually very simple, but turning it into a professional platform requires the right tools. Whether you need to improve your design, optimize your content for search engines or manage your social media, using the right tools is essential. In this article, we present the standout blogging tools that will take your […]
Many of you ask us how to change the small logo that appears at the top right of Mailrelay accounts, and the answer is: with Gravatar.
Email monetization is the process of generating revenue through email marketing. There are several ways to do this: Email monetization takes a well-planned, well-executed strategy that always keeps your audience’s needs and interests in mind. We’ll cover all of these points in this post. Opportunities to make money with email marketing The opportunities to make […]
Adding a dose of humor to your email sends can make them more appealing to your subscribers. In this post, we’ll look at how and why we should send funny emails to our subscribers.
Throughout the year, every season brings its own marketing opportunities and challenges. Summer, in particular, is an especially important period. Long daylight hours, more outdoor activities and shifting consumer habits make summer the perfect setting for creative, effective marketing campaigns. Vacations and the extra free time consumers enjoy give us a unique window of opportunity […]
Which promotion to choose for your goal, how much to discount without losing margin, and how to announce it to your customers
Which laws apply, what every email must include and legal texts ready to copy into your forms
