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Author: Noé Soriano

Mailrelay already supports AMP for Email (Accelerated Mobile Pages)

Mailrelay already supports AMP for Email (Accelerated Mobile Pages)

19/11/201914/11/2022
Marketing

AMP stands for Accelerated Mobile Pages, a project developed by Google and other companies. The main goal of this project is to improve the mobile site load speed. This technology is relevant to email marketers as they can embed this code in emails, improving the effectiveness of campaigns with options that were previously not allowed. […]

Noé Soriano,
Microsoft updates sender reputation metrics in Hotmail and Outlook

Microsoft updates sender reputation metrics in Hotmail and Outlook

11/12/201716/11/2022
Marketing

It seems that Microsoft is updating its filters. After the severe impact, they suffered worldwide in September of 2017 and the movements of large ESP operators like Mailchimp that announced that they would take internal measures to avoid sending spam using their servers, Microsoft has decided to take action to reduce the number of unwanted […]

Noé Soriano,
What is an anti-spam system? How can it block an email?

What is an anti-spam system? How can it block an email?

23/05/201720/12/2022
Marketing

In this post we will review what are antispam systems and other filters that can block a newsletter.

Noé Soriano,
How to promote interaction and click on our newsletters

How to promote interaction and click on our newsletters

04/03/201616/11/2022
Opinion and Analysis

When subscribers interact with our newsletters we have many benefits. The first and most obvious positive aspect, is that we will end up selling more, if there are more clicks and visits on our website, if subscribers spend more time reading  our emails, we will have a better chance of convincing our readers that purchasing […]

Noé Soriano,
What is SpamScore? And did you know that with Mailrelay you will start with -6.2?

What is SpamScore? And did you know that with Mailrelay you will start with -6.2?

23/09/201516/11/2022
Mailrelay Funcionalidades

The SpamScore is a metric system of checking the possible risk of an email, to try to determine if It is or is not spam. All antispam systems will  use this score, the filter will add or subtract points for different rules, if the sum reaches the value defined in the system, the filter will […]

Noé Soriano,
What are SpamTraps?

What are SpamTraps?

09/07/201516/11/2022
Llegar al inbox en tus mailings|Opinion and Analysis|Tutorials

Many users ask us this question. This post will serve as clarification and explanation of this concept. A spamtrap literally means a trap for spammers, but we will see a more technical definition, according to Microsoft: “Spamtraps are email addresses which are created and maintained by ISPs and blacklists for the sole purpose of catching spammers. Sending […]

Noé Soriano,
Discover how often your subscribers want to receive your newsletters

Discover how often your subscribers want to receive your newsletters

23/06/201516/11/2022
Opinion and Analysis

So far we have not published a post on this on our blog and this segmentation is very important for improving the engagement with your subscribers, perhaps the most important step. When we talk about segmentation by frequency, this means creating subscriber lists based on their preferences regarding the number of campaigns sent to them. […]

Noé Soriano,
You are not receiving emails on your own corporate domain

You are not receiving emails on your own corporate domain

28/11/201416/11/2022
Tutorials

This is a very common problem that many users report to our support team. The reason for this to occur is that many e-mail servers and antispam systems allow you to configure a rule stating that any email that is sent using the corporate domain is rejected if the sender’s IP is not from the […]

Noé Soriano,
IP management, advanced procedures for administrators

IP management, advanced procedures for administrators

04/11/201420/12/2022
Advanced|Mailrelay Funcionalidades|Opinion and Analysis

We will present a series of four articles created to explain the correct procedures and advanced features and benefits of IP management for administrators. In email marketing campaigns with high volume of emails, it is almost mandatory to have dedicated IPs, with these posts we will see how to request dedicated IPs, as well as […]

Noé Soriano,
The importance of using SSL certificates in emailmarketing

The importance of using SSL certificates in emailmarketing

23/10/201416/11/2022
Advanced

Answering the question that could be extracted from the title of this post, it is important to have an SSL certificate the sender’s domain and all links used in your newsletter. The reason for this is very simple, is a parameter systems and analyzed by anti-spam filters as an indicator of discarding Spammers. Logically, spammers […]

Noé Soriano,

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