Creative banners as a resource for attracting new subscribers
Attracting subscribers is the first step in any email marketing campaign, right? After all, without subscribers, we have no one to send content to and no one to draw to our brand.
Author: Jose Argudo
Jose Argudo es CMO de Mailrelay, la herramienta de email marketing en la que trabaja desde 2011, donde dirige la estrategia de marketing, SEO, contenidos y visibilidad en IA (GEO). Antes trabajó durante años como desarrollador web y especialista en marketing digital para pequeñas empresas, y fundó JoseArgudoLabs, una empresa de marketing online para pymes. Es autor del libro «Textos de venta más efectivos» y ha hablado de email marketing en El Confidencial y en el podcast de Marketing4eCommerce. Se formó en EAE Business School, la Universidad de Alicante y la UOC, y tiene las certificaciones de IA de la Universidad de Helsinki.
Marketing strategies, the communication mix and online marketing
The communication mix (or marketing communications mix) is the part of the marketing mix devoted to promotion. It’s a well-known marketing tool that we, as a company, can and should use to give our products the widest possible reach and drive sales, while building lasting relationships with customers.
10 best persuasion techniques to succeed with your content
Using persuasion techniques isn’t optional; it’s a must if you want your online business to live up to expectations. In fact, if you don’t use them, you’ll never succeed online.
Types of email marketing: 12 emails your business should send (with examples)
The emails that add value, build trust and sell, with examples to copy
Tools for Creating a Blog
Starting a blog is usually very simple, but turning it into a professional platform requires the right tools. Whether you need to improve your design, optimize your content for search engines or manage your social media, using the right tools is essential. In this article, we present the standout blogging tools that will take your […]
Customize your email marketing tool with Gravatar
Many of you ask us how to change the small logo that appears at the top right of Mailrelay accounts, and the answer is: with Gravatar.
How to price a product: steps, formulas and 6 pricing methods
Work out your minimum price, choose the method that fits your product and avoid discounts that erode its value
Mailing: what it is, types and how to create a mailing step by step (with examples)
Everything you need to send campaigns that get opened, read and sell, with templates to copy
Make money with email marketing: a step-by-step guide
Email monetization is the process of generating revenue through email marketing. There are several ways to do this: Email monetization takes a well-planned, well-executed strategy that always keeps your audience’s needs and interests in mind. We’ll cover all of these points in this post. Opportunities to make money with email marketing The opportunities to make […]
A company’s corporate image: what it is, its elements, examples and how to create it step by step
The complete guide to defining, designing and maintaining your company’s image, with its corporate identity manual and real examples